Interactive shirt designer website jobs

I'm in need of a talented designer who can create fresh and attractive sneakers for kids, specifically targeting the pre-teen age group (6-12 years). The shoes should be primarily designed for sports activities but with a stylish and fashion-forward appeal. Key Requirements: - Design Experience: Prior experience in creating designs for kids shoes or sports shoes would be a great advantage. - Understanding of the Pre-teen Market: An understanding of what appeals to kids in this age group, both in terms of style and functionality. - Sports Shoe Expertise: A background in designing sports shoes or sneakers is highly preferred.

Key Features: - Online Booking: Parents should be able to make, alter, and cancel their bookings with ease.

I'm looking to transform a static sign into an interactive game. Users will be allowed to alter the sign's text by replacing the letter "O" with an image of their choice. Key Requirements: - Users should be able to upload an image (logo, face, picture) of their choice to replace the letter "O". - The modification should be done in real time, allowing users to see the change instantly. After tgey save, their file with the changed image will be autinatically displayed in a instagram grid, so people can see all the changes. The image they take away will have a watermark The main sign will have .LIVE added to Wellington, so it reads Wellington.LIVE. - The game should be simple and intuitive, suitable for all ages. Ideal Skills: - Proficiency in both f...

I'm in need of an experienced individual who can work on mechanical design, specifically industrial design, for tools and equipment. Key requirements: - Proficiency in mechanical/industrial design, especially for tools and equipment - Strong understanding of design principles - Capable of translating ideas into functional and aesthetic designs Ideal skills and experience include: - Background in industrial design - Experience with tool and equipment design - Proficiency in relevant design software Attached is the brief document.

...frameworks like React, Angular, or Vue.js) • Database: MS SQL for existing data • Others: HTML, CSS for web design; libraries for data visualization (e.g., , D3.js) Ideal Skills and Experience • Backend Development: Proficiency in PHP and Python for server-side logic, data fetching, and processing. • Frontend Development: Expertise in JavaScript and modern frameworks for creating interactive and responsive user interfaces. • Database Management: Experience with MS SQL for querying and managing database operations. • Data Visualization: Ability to integrate and use visualization libraries to create clear and informative graphs and charts. • Export Functionality: Knowledge of libraries and tools to export data to PDF and Excel. • Authe...

I have a profile picture of myself in black and white, very Amily but wearing a tee-shirt. I need an expert in Photoshop to change that t-shit for a long sleeves regular white shirt

I'm seeking a talented game developer who can assist me in creating two unique games - an aviator game and a color picker game to be integrated on my website. - Responsibilities: - Develop an engaging aviator game. - Create an intuitive color picker game. - Assist with integrating the developed games on my website. I do have some ideas for these games but am also open to any creative input from you. - Skillset Required: - Strong knowledge of game development. - Proficient with web-based game creation. - Dexterity in seamless web integration. - Ability to convert ideas into interactive gameplay. Experience in similar game development projects would be advantageous. Your expertise in crafting web games that align with my vision could crea...

I'm looking for a creative T-shirt designer to help me create a unique family reunion T-shirt. - The theme for the design is Family Reunion. - I would like the T-shirt to feature our family name (Rice) and the year of the reunion.(2024) - The design should predominantly feature Blue and Yellow colors. Ideal Skills and Experience: - Experience in T-shirt design, ideally for family events. - Proficiency in graphic design software. - A good understanding of color schemes. - Ability to create a design that is memorable and visually appealing.

I need a competent developer to incorporate bank transfer as a payment method on my existing website. Currently, my site only supports PayPal and I want to add another layer of customer convenience by allowing bank transfers. I need to be able to sell theater tickets, so an interactive sitting map should be available. While I haven’t decided yet on a specific bank or service for processing these transactions, I am open to suggestions. If you have prior experience with multiple processors, that would be a significant advantage. Ideal skills and experience: - Proven background in E-commerce website development - Knowledge of various payment processors - Understanding of safe and secure payment gateways - Ability to integrate new payment methods without disrup...

I need to improve the existing features of an Excel macro, focusing on enhancing the user interface and experience. Key points: - The primary goal is to make the macro more user-friendly, interactive, and provide better feedback to users. Ideal skills: - Advanced Excel Skills - VBA and Macro Programming - Strong UI/UX design capabilities - User Feedback Integration Please bid if you have experience in enhancing Excel macros in a user-friendly manner and can improve the UI/UX by adding interactivity and feedback. I have a macro working fine. We need 3 improvements: 1- Label photos as A, B and C / 1, 2 and 3 then macro relabel photos per photo matrix 2- Instead to use “SN” in the folder name I want to use “setup” 3- 3- Generate report even if missing phot...

I am in need of an Articulate Storyline expert to create an exciting, interactive game-based learning module targeted at adults. Requirements: - The module should have a moderate level of interactivity, including quizzes and drag-and-drop elements - The content must be engaging and challenging for adult learners, it should be both informative and entertaining - Attention to detail is crucial, the module should flow well and be free from technical errors - You are encouraged to bring creativity and originality to the project, it should not be a standard, uninspired e-learning module Ideal Skills: - Expertise in Articulate Storyline is paramount - Experience in developing game-based learning modules is a major plus - Understanding of adult learning principles and how to ...

...will be to develop the frontend of the casino slot game, ensuring smooth and engaging gameplay. The developer should be able to create interactive game features, handle animations, and integrate sound effects. Attention to detail and a passion for creating high-quality games are essential. Collaborating with the backend team to integrate the game with the server will be required. Required skills: - Experience in developing casino slot games. - Strong proficiency in Javascript/typescript - Expert with or similar frameworks for game development - Expert of web technologies (HTML, CSS, etc.) - Ability to create interactive game features and animations - Familiarity with sound integration in games *** Proposals will only be considered if they inc...

I am in need of an articulate storyline expert to help with the gamification of training materials for employees in a specific industry. The project involves: ...training materials for employees in a specific industry. The project involves: - Integrating moderate levels of interactivity: The training materials should include quizzes and simple interactions to ensure employee engagement and comprehension. These interactive elements should be designed to enhance the learning experience without compromising on the content's clarity. I am looking for an experienced professional with a solid understanding of gamification principles, learning methodologies and the ability to create engaging and interactive content. Your expertise in articulate storyline is crucial to the su...

I need a freelance designer to help with the layout and design of soft toys aimed at school-age children. Tasks you'll be responsible for include: - Redesigning the layout of our existing soft toy line - Offer creative ideas for design improvement, keeping the target audience in mind Ideal candidates should possess a strong background in toy design and an understanding of what appeals to school-age children. Excellent artistic skills and an eye for details are essential. Familiarity with the soft toy manufacturing process would be a bonus.

I'm looking for a skilled web designer to overhaul two of my websites. The current design is outdated and more importantly, is leading to a poor user experience. The main issues I want to be addressed are the poor loading speeds and an overall unattractive UI. Key Improvements Needed: - **Faster Loading Times:** The current websites are very slow to load which is driving away potential users. I'm looking for a redesign that can significantly improve loading times. - **Responsive Design:** Both websites need to be responsive across different devices. A mobile-friendly design is crucial to attracting and retaining users. - **Attractive UI:** The redesign should include interactive elements, optimized images and graphics to make the websites visually appealing. Skill...

I'm starting a new business management company and I need a top-notch logo designer to help me establish a strong brand identity. Key Requirements: - I envision a modern/minimalist style for the logo, so experience in contemporary design is a must. - Your application should clearly showcase your relevant experience in logo design, particularly for business or corporate clients. Please include a portfolio of your past work. - The ideal freelancer for this job would be able to come up with at least 2-3 unique, original concepts for the logo. I'm excited to see what you can bring to the table!

I'm looking for a talented jersey designer to create unique, high-quality custom jerseys for a specific Ultimate Frisbee team. The designs should incorporate the following elements: - Bold and vibrant colors: The colors need to be eye-catching and dynamic to make the team stand out on the field. - Abstract patterns: The jersey design should be creative and not just a plain color or basic pattern. I'm looking for something that captures the essence of the game. - Team logo prominently displayed: The team logo should be a focal point of the design, ensuring brand recognition and team spirit. The ideal candidate for this project would have: - Proven experience in designing sports jerseys, preferably for niche sports. - A strong portfolio showcasing abstract, vibrant, and l...

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I'm looking for a skilled UI/UX designer to work on my web and app design projects. You should have at least 5 years of experience in UI/UX design and demonstrate expertise in tools such as Figma and XD. Please apply with a portfolio. Key features I'm looking for include: - Responsive design: The design should adapt seamlessly to all screen sizes and devices. - Intuitive navigation: The user should be able to easily find their way around the platform. - High-quality visuals: I aim for a trendy and futuristic style for my web design. The visuals should be engaging and visually appealing. If you have a strong background in UI/UX design, particularly with web and app design, I look forward to reviewing your application.

Each year we do a t-shirt for our American Football event called Champions for Charity. We need an illustrator to make us a new illustration for this year's shirt. Project details are below. 1. Deliverables - 1 editable illustrator file with illustration for front of shirt 2. Last year's shirt is attached for reference. 3. The illustration should be of our mascot kicking a football (American football) over the stadium through the field goal posts (see attached sketch) 4. The stadium is already drawn, pull this from last year's file (attached ). Just need to change the year inside to 2024. 5. The illustration of the mascot kicking the football should match our previous styles, I will send a zip file with reference images from past t-shirts. We wan...

I'm looking for a versatile and experienced fitness trainer who specializes in Yoga, Zumba, and Meditation. The main goal of this training is to improve overall well-being and mindfulness. The sessions should be conducted entirely online. Requirements: -...well-being and mindfulness. The sessions should be conducted entirely online. Requirements: - Proficiency in Yoga, Zumba, and Meditation instruction to cater to varied fitness levels and goals - Strong communication skills to ensure clear guidance and motivation in an online setting - Prior experience in conducting online fitness sessions is a plus - Ability to create a tranquil, engaging, and interactive environment conducive to mindfulness Please provide your experience and expertise in these areas. Looking forward to ...

I have a WordPress real estate website with an existing IDX and VOW services purchased from MyRealPage. I am looking for a skilled professional to integrate these services into my website to enhance lead generation through property searches. Key Requirements: - Install and set up the MyRealPage IDX and VOW services on my website. - Customize the integration to ensure the user experience is seamless and straightforward. - Implement additional features like advanced search filters, user registration for saving searches, and an interactive map search. Ideal Skills & Experience: - Proficient in WordPress development and customization. - Extensive experience with IDX and VOW integration, preferably with MyRealPage and preferably with the Toronto Real Estate Bo...

I'm seeking a professional interior designer to help me revamp my living room, kitchen, and bedroom into a traditional/modern style. Key Requirements: - Proven experience with residential interior design - Strong portfolio showcasing traditional design aesthetics - Knowledge of creating cohesive designs across multiple rooms You should be able to: - Understand my vision and translate it into a traditional style - Recommend and source appropriate furniture and decor - Create a design that is both aesthetically pleasing and functional.

I'm looking for an experienced developer who can create a well-functioning 3D pathfinding visualization GUI for me. Task Description: • Design and develop a 3D visualization GUI using OpenGL and Qt. • Implement a 3D visualization that can rotate and zoom in/out to inspect aspects in detail. • Ensure the g...Required Skills and Qualifications: • Proficiency in OpenGL and Qt for developing graphical applications. • Strong understanding of 3D graphics programming and rendering techniques. • Experience with GUI design and implementation. • Familiarity with implementing user interactions and controls. For this job, it's essential that you are experienced in OpenGL and Qt. Your ability to deliver highly interactive and user-friendly interfa...

I am looking for a software designer who can help me build a payment processing company similar to VISA INC, while ensuring that the company complies with all relevant laws and regulations in North America. Key Requirements: - I want the company to focus on payment processing. - The software must include a mobile-friendly design to cater to the increasing mobile transaction trend. - The payment gateway should be integrated into the system to provide a seamless, secure transaction experience. - An inventory management system is also crucial for our operations. Ideal Skills and Experience: - Proven experience in designing and developing payment processing systems. - In-depth knowledge and understanding of North American regulations and compliance requirements. - Strong background in...

T-shirt design (Front & Back side) + T-shirt Mockups + Revisions + High-Res Print-Ready files

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I'm seeking a skilled programmer to create an engaging dance game on Roblox, targeting 11-15 year olds. Key Requirements: - To create a game teaching various dance moves especially Ballet, Contemporary, Lyrical, Jazz, ... Contemporary, Lyrical, Jazz, and Acrobatics (tumbling). - No storyline is required for the game, focus should primarily be on the gameplay. Ideal Skills: - Proficiency in Roblox Studio and Lua scripting - Experience in creating interactive games for the target age group - Knowledge of various dance forms, particularly Ballet, Contemporary, Lyrical, Jazz, and Acrobatics - A strong grasp of UX/UI to ensure engagement and ease of learning. Looking forward to engaging with passionate game developers who love dance just as much as creating fun, intera...

I'm on the hunt for a creative and experienced Interior Designer who excels in Contemporary style. The project will primarily focus on the redesigning of the bathroom in a residential setting. The ideal candidate should have the following: - Extensive experience in modern, contemporary design - A portfolio showcasing residential projects, especially bathrooms - Excellent understanding of bathroom specific design considerations - Strong ability in smart, elegant space utilization that echoes contemporary minimalism. Please include relevant work samples with your bid. I'm looking forward to viewing your wonderful designs.

I'm looking to revamp the user interface of my Solar2d application. The main goal of this project is to refresh the look and feel of the app. I have a UX Designer who has completed a number of screens in Figma. Key points: - The focus is on enhancing the user interface. - The design style should be modern and sleek. - Incorporating high-quality images and icons to make the app visually appealing would be a plus. - Dynamic animations and interactive elements can be considered but are not the main priority. Ideal skills and experience for this project include: - Proficiency in Solar2d or similar platforms. - A strong portfolio that showcases knowledge - Ability to work on enhancing user experience and visual appeal simultaneously.

I'm looking for a seasoned and skilled instructional designer to create an interactive presentation. Our training focus is on enhancing the product knowledge of our intermediate level sales staff. Key Elements: - Interactive Design: The presentation should be engaging and interactive, enhancing the learning experience by incorporating quizzes, scenarios, and other interactive elements. - Product Knowledge: The main aim of this training is to ensure our sales team has a deep understanding of our products, their features, advantages, and unique selling points. - Target Audience: The presentation should be tailored to intermediate level sales staff. It should provide valuable insights and knowledge that can be easily applied in a real-world sales envi...

I'm seeking a skilled graphic designer to craft a simple yet creative logo and logomark for my clothing line (Lost & Fray). The clothing line is made of sustainable material (bamboo) and will be selling in Southeast Asia. The aesthetics is modern, subtle, versatile, and minimalist. The colour palettes should be neutral, earthy, with an eye-catching and clean font. Please refer to moodboard below. Key Project Requirements: - Draft unique, minimalistic designs that capture the essence of my brand - Incorporate creative input and suggestions to enhance initial ideas - including a logomark which can be neatly printed on basic capsule pieces like tees - Reflect a sense of originality and creativity in the final design Ideal Skills and Experience: - Proficiency in graphic des...

...on their GPS location. Submit the source code and the apk file as Task2.zip. Task : Create a Mobile Application for a Cafe Restaurant to receive orders from its Customers. The Application should offer a list of menu items [For Example: Coffee, Garlic Bread, Cheese Sticks etc.] You can choose the menu items from 4-5 items as per your choice. Try to make the application visually appealing and interactive in terms of graphical user interface (GUI). Demonstrate your coding and presentation skills by creating a short video of "you" breifly explaining how you coded and ran the simulator in Android studio or Flutter [ Basically, A demonstration video of running the code in Android studio or in Flutter]. Submit the source code, the apk file and the video of yourself demonstra...

...browsers. Expectations: - Recreate the graphic involving rings/circles, focusing on replicating the gradient color, glow/light shadows/neon effect, and depth. - The placement of rings/circles doesn't need to be identical to the reference image, but the overall look and effects must be maintained. Key Requirements: - Strong CSS skills with a proven track record in creating visually appealing and interactive designs. - Familiarity with various CSS effects, particularly gradient colors, glow, and depth. - Ability to ensure compatibility and responsiveness across different browsers and platforms. Please note that the glow effect should be moderate, ensuring it is noticeable without overpowering the rest of the design. The type of gradient (linear or radial) to be used is ope...

...freelancer should have expertise in image processing techniques to achieve the desired result. API Preferences: - There are no specific API preferences, and the freelancer can use their discretion in selecting the most suitable API for the task. Final Output: - The final output should be a single image that contains the user's face image with clothing overlay. - The clothing overlay should include a t-shirt from a second image and pants from a third image. Ideal Skills and Experience: - Proficiency in image processing algorithms and techniques. - Familiarity with AI technology and its applications. - Experience in using APIs for image manipulation and overlay. - Strong attention to detail to ensure seamless blending of the user's face image with the clothing overlay....

I'm looking for a skilled developer to create a web-based basi...perform basic arithmetic operations such as addition, subtraction, multiplication, and division. Key Features: - The calculator should have a clean and user-friendly interface. - A history feature is optional, if you can integrate it seamlessly without compromising the simplicity of the calculator, that would be a plus. Ideal Skills: - Proficient in web development, particularly in developing interactive and user-friendly interfaces. - Prior experience in building calculators or similar tools is a big plus. - Strong understanding of basic arithmetic operations and their implementation in code. This is a great opportunity to showcase your web development skills on a simple yet functional project. Looking forwar...

Projec...songs based on their GPS location. Submit the source code and the apk file Projet 2: Create a Mobile Application for a Cafe Restaurant to receive orders from its Customers. The Application should offer a list of menu items [For Example: Coffee, Garlic Bread, Cheese Sticks etc.] You can choose the menu items from 4-5 items as per your choice. Try to make the application visually appealing and interactive in terms of graphical user interface (GUI). Demonstrate your coding and presentation skills by creating a short video of "you" breifly explaining how you coded and ran the simulator in Android studio or Flutter [ Basically, A demonstration video of running the code in Android studio or in Flutter]. Submit the source code, the apk file and the video of yourself de...

I'm looking for an experienced T-shirt designer who can create a simple yet impactful design for my patent law firm. Key Requirements: - Design Style: Minimalist - Color Scheme: Corporate colors (Blue and Grey) - T-shirt Material: 100% cotton The design should feature: - A phrase of "Invent Smart, Bruh!" - The logo of our law firm Ideal Freelancer: - Proven experience in T-shirt design - Strong understanding of minimalist aesthetics - Proficient in working with corporate color schemes - Familiarity with the legal industry would be a plus Looking forward to seeing your creative proposals!

...perform specific functions. The main requirements for the project are: - Development of a tool that can work seamlessly on both Android and iOS platforms. - The tool must be capable of copying a part of an image and pasting it in another location. - It should support different image formats, ensuring compatibility with various image types. The user interface for the tool is expected to be: - Interactive: The tool should engage the users and provide smooth navigation. Ideal skills for this project include proficiency with Flutter, knowledge of image editing functionalities, and experience in developing user-friendly interfaces. Successful completion of this project will require a thorough understanding of the requirements, as well as the ability to deliver a functional, effici...

As a passi...Assist Middle School Students: My main focus is to provide comprehensive support to intermediate leveled middle school kids. They are in vital need of enhancing and enriching their vocabulary and improving their presentation skills. - Multifaceted Approach: I am looking for a versatile tutor who can provide help using a variety of methods. This should include online tutoring sessions, creating interactive video tutorials, and providing written feedback on their assignments. - Required Experience: Previous experience in teaching English language arts at middle school level would be a definite plus. Bulls-eye would be someone who is patient, understanding, and knows how to engage young learners. If you are passionate about teaching and believe in making a difference, l...

I need a designer for a new Managed WordPress site, based upon my existing site All the content can be copied/pasted. I also need to keep that domain name for the new site. I will need minimum 10 pages, but expandable. Also a Google-style translator, Spanish and French.

...setup, and custom feature development. - Database Management: You'll be responsible for creating efficient database structures and maintaining data integrity. - API Integration: The application will interface with external systems through APIs. Your role will involve seamless integration. Frontend Developer Tasks: - JavaScript Development: Your JavaScript expertise will be crucial in building interactive and responsive user interfaces. - React Development: You will be working with React to create dynamic, efficient, and scalable frontend components. - User Interface Design: An eye for design and user experience is essential. You'll be responsible for creating an intuitive and appealing interface. The main purpose of this project is to build a sophisticated web payment...

I'm seeking a talented Android app developer to create a comprehensive educational platform. The app will focus on engaging the user in their learning process through interactive quizzes. Key Features: - Development for Android platform Ideal Skills and Experience: - Proficient in Android app development - Experience in building educational apps would be a plus - Familiarity with integrating interactive quizzes - Strong understanding of UI/UX for educational purposes Your role will be instrumental in shaping a platform that combines educational content with interactive assessments. This is an opportunity to make a significant impact in the field of mobile education.

I am looking for a talented app developer who has experience creating educational apps for the Android platform. The main focus of this project is to design and develop an interactive educational app that will engage users through quizzes and assessments. Key Requirements: - Expertise in Android app development - Proven experience in building educational apps - Ability to integrate interactive features like quizzes and assessments - Strong understanding of UI/UX principles - Communication skills to ensure project requirements are met The ideal candidate for this role would be a forward-thinking, detail-oriented professional who can deliver a high-quality, user-friendly educational app.

I'm seeking a creative designer to craft a vibrant and team-spirit infused softball tee shirt design for my sports team. TOP LINE SHOULD SAY "New Albany" BOTTOM LINE SHOULD SAY ""Softball Classic" 2024 should be included I think I want an optic yellow softball somewhere in the middle design to stand out. Possible options: (I have attached inspo files) softball diamond crossed bats pic of girl swinging COLORS: (THIS IS VERY IMPORTANT): PLEASE USE THESE COLORS!!!!!! Optic Neon yellow for the softball MAROON 505C HEX 702E3E And/OR WHITE And/ OR BLACK NO MORE THAN 2-3 COLORS!! TEE OPTIONS TO USE ARE ATTACHED. PLEASE SHOW YOUR DESIGNS ON THE TEES ATTACHED. The design should be: - Themed around sports and team spirit. - Incorporating our...

I have a project for 25 different T-shirt designs, with the aim of selling them online. My target audience is young adults, so I am looking for a minimalist design style for these shirts. Key Requirements: - 25 unique t-shirt designs - Each design to have 6 color variations - Targeted towards young adults - Minimalist style Ideal Skills: - Proficiency in graphic design - Experience in creating t-shirt designs - Understanding of minimalist design principles - Creative and innovative thinking - Knowledge of color theory - Attention to detail I will also need mockup creation for each design so I can visualize how the product will look. A portfolio showcasing similar work would be advantageous.

...professional to assist with finding and collaborating with influencers for my online t-shirt store. Key Requirements: - Niche Research: Gather information on the most relevant niches for my target audience. - Influencer Identification: Identify and verify appropriate influencers on Instagram and YouTube. - Collaboration: Contact the influencers, negotiate the terms and ensure the work is done effectively and efficiently. - Sales & Conversions: The primary goal is to generate sales and conversions. Ideal Skills: - Experience with influencer marketing, specifically on Instagram and YouTube. - Strong negotiation and communication skills. - Excellent understanding of the target audience for an online t-shirt store. - Proven track record of successful collaborations with...

I need a skilled graphic designer to create top-notch marketing materials for print. The focus will be on brochures, posters, and banners. The ideal freelancer for this project would have a combination of the following abilities and experience: - Proficiency in Adobe Suite or equivalent graphic design software - Significant experience in designing marketing materials - An understanding of the unique considerations of print design, such as resolution and color matching - Ability to bring creative and innovative design ideas - Demonstrable experience in working within brand guidelines - Strong communication skills to ensure the project’s objectives are met. Previous work in designing print marketing materials will be highly valued. This project requires a high level of cr...

I'm looking for a creative individual who can craft engaging social media posts for my business targeting individual...target demographic - Create posts for Facebook and Twitter that are aligned with our brand - Ensure posts help increase brand awareness and drive website traffic Ideal Candidate: - Prior experience in creating content for Instagram and TikTok - Strong creative writing skills with an understanding of different social media platforms - Ability to tailor content for different target audiences - Understanding of how to drive traffic from social media to a website This role is perfect for a content creator who understands the nuances of social media, can adapt to different platforms, and knows how to create engaging posts for a broad age group. My websit...

I'm in need of an experienced UI/UX designer for my website. The website serves as a platform for providing information and needs to have a user-friendly navigation and layout. Requirements: - Proficiency in website UI/UX design - Able to integrate a smooth sign-up/login process - Dashboard screens - Incorporate GPS tracking and chat/message function seamlessly Skills and Experience: - Experience in creating user interfaces for other informational websites - Strong understanding of information architecture - Able to create accessible, user-friendly designs with a focus on user experience - Previous experience integrating GPS tracking and chat/message functions The designer I'm looking for must value user-centered design principles and be...