Basic SEO and PPC Optimization Project for small site

Our website is an e-commerce site built on the ZenCart platform, designed for easy customer navigation and to visually present our 32 item product line. Our site is designed for users, but not so much for search engines. We are in need of an SEO expert to perform a basic site optimization focused on results for the major search engines. We expect that a successful SEO project will naturally integrate with, and optimize for, a PPC program. We have developed a main Keyword list of about 60 terms. This list could be reduced to about 6 to 10 terms to make this project more manageable. At the least, the project must include: 1. Development of a site map for compatibility for Search Engine Spiders: (Google compliant xml sitemap; [login to view URL] file for Yahoo; and [login to view URL] for others) 2. Keyword focused Alt tags for all images on the site 3. Keyword focused URL rewrite for all web pages 4. Improved Page Titles and Page Headers 5. Directory Submission, especially DMOZ 6. Improved integration with Google Analytics 7. Any other cost effective services to improve overall site SEO. Greatly prefer individuals or firms where SEO is a strong focus rather than a sideline service. Only the highest ethical standards. No artificial link building. Please reference successful completed SEO projects. Please give a firm and realistic time frame to complete. Thank you for reviewing and considering this project.