Create SEO strategy document

We are looking for an expert SEO strategist to create an SEO content creation strategy for a new mobile app. The project will require a solid understanding of the product and topic before starting. You will then write a content creation strategy, including research into the strategies of other successful competitors/market leaders. Applicants will need to have a high level of knowledge and experience with SEO strategy and writing strategy documents. You will need strength in observation, reflection and analysis using logic and reasoning, as well as have excellent English writing skills. This is a fixed price project, but if you demonstrate considerable knowledge and complete the task to a high standard, it will become an ongoing engagement and you could lead our SEO efforts into the future. The successful candidate will be required to complete the following as part of the content creation strategy: 1. Identifying our most promising keyword themes 2. Developing a list of keywords that sit within these themes 3. Defining the most relevant content pillars as supported by the keyword research 4. Write the outlines (bullet points) for <x number> of high-quality long content pieces to be written by a copywriter 5. Define a top line measurement framework to help track and attribute traffic growth correctly 6. Define a bottom line measurement framework to help track conversions and identify the most successful and cost effective SEO strategies tested and implemented. Please respond to this request with details of your abilities and experience and a MORE DETAILED BRIEF will be shared with shortlisted candidates.