Telemarketing and Market Research in Saudi Arabia

Our company provides an online platform for IELTS test preparation. IELTS is the most popular English test for those hoping to work or study in an English speaking country. We want to set up a telemarking campaign in Saudi Arabia. The task would be to find target clients and then to call / email to promote and sell our service. The target market would be any company who's clients or employees require IELTS. Three groups in particular come to mind: 1. IELTS preparation centres. Preparation centres are often language schools or affiliated with higher education. Note that preparation centres are not necessarily the same as test centres, though a single school might do both. Test centres are locations where students actually take the test. 2. Overseas recruitment agencies. These are companies which help workers from a country to gain work in an English speaking country. IELTS is often a requirement. 3. Educational placement companies. These are companies which help students get into overseas universities, where IELTS is required. The task is to research the Saudi market to develop a leads list and then to organise a telesales campaign into those prospects.