Test Project: Brewery/Company logo design

GOAL I would like to have our brewery and company logos designed and ready for use digitally and physically. LOGO The company is LUPULAB and this combination was inspired by both the "Lupulo" (Spanish word for Hops) & "Laboratory" (the conditions we operate under) with a higher attention to quality & styles. So, the iconic and obvious symbols are the hop flower "Humulus Lupulus" and the lab equipment "Erlenmeyer flask". I would like these to be considered strongly in the designs as they are very identifiable, explanatory and symbolise our breweries high regard for quality. The bespoke lettering will have a neo-traditionalist approach, off-setting the clinical & classy logo design parameters. We intend to change the logo lettering from time to time on all platforms to keep a focus on our design ambitions and model. Our brewery will have a vibrant labelling design & style. LUPULAB will embrace artists on both the local and international stage through collaborations and commissions alike. We need our logo & lettering to project this initially. The company/brewery is called LUPULAB and is [login to view URL], but the other part to that is: "LUPULAB Artisanal Brewing" or "LUPULAB Artisanal Brewing Colombia". This is taking into consideration the more traditional circular logo-stamp-style that breweries are known for. This may be used on beer coasters, physical packaging, merchandise & digital applications. Overall there should be 3 logo "skews" showcasing each difference: - One focused on the logo as discussed above, circular and much like a family crest with the text framing it. - The second should be the logo and LUPULAB. Strong, simple & versatile. - The third should be the logo with the full txt. "Lupulab Artisanal Brewing" etc. This will have some physical applications but will mainly be intended for digital use & content. DESIGN The design should be looked at with the widest latitude. Use of colour is great but not preferred for the whole logo. Our design inspirations will be Traditional tattoo/street-art-esk and should there for take into consideration such artists as Sailor Jerry (tattoo) & Banksy (street). There is bold imaging, restrained use of colour and great clear blacks lines. Again, playing on the masterful art skills VS the rough and wild street influences. The logo will usually be on a white background as per our design thoughts in future labelling etc. I have attached the SIMPLE one i did and some other breweries that are regarded as the best quality in the word and what i consider our international competitors.