Internet marketing freelancer jobs

I am in urgent need of an innovative logo designer with a knack for combining text and symbols in their design. The primary purpose of this logo is for marketing a specific product in the food and drink industry. - I am looking for someone who can create a unique, attention-grabbing logo that conveys the uniqueness of the product. - The final design should be a perfect blend of text and symbols that can effectively communicate the product's value and evoke positive emotions with the consumer. - A strong understanding and experience in the food and drink industry will be preferable as it will enable a better understanding of the target audience and what appeals to them. Be ready to think out of the box and deliver a design that stands out in a typically crowded market. The ...

...designer to create captivating social media graphics, posts, emails that uplift my brand's visibility. With no specific color scheme or theme, your creative freedom remains unhindered. Key Requirements: - Proven experience in designing infographics and social media graphics - Ability to generate creative design concepts for branding purposes - Creative captions You would be making: - Emails for marketing - Social media Ads and Posts (Image/video) Your task is to translate my business needs into engaging visuals while adhering to the overall project timeline. Showcase your knack for promoting brands through cleverly designed digital graphics. Attaching some ads we are currently making and we need you to uplift these based on product details we provide you. We will need...

Hello - I need to put one of the tables you did into an A2 poster please - but make it a bit more marketing rather than formal looking

Wanted Online Internet job workers. Job is only through Internet. Work from home part time jobs. You can earn Rs.750-2000/- daily. These are genuine Data entry jobs & Internet jobs. No Investment required Online Captcha Typing Jobs Without Investment

I'm seeking a well-versed expert in Firebase and Cloud Firestore to migrate a small (<10MB) Firebase realtime database over to Cloud Firestore. Requirements for the developer to work on this project include: – Has their own computer and high-speed Internet connection. – Speaks, Reads, and Writes English well. – Can work from home without distractions. – Can use video conferencing - The ideal candidate should have a proven track record in successfully implementing security measures throughout database migration. - Experience with Firebase and Cloud Firestore is paramount, as the smooth transition with zero downtime is critical in this project. - Knowledge of optimizing database structure for better querying and scalability This project needs a de...

I'm looking for an expert in Affiliate Marketing to help me increase sales for my Amazon affiliate program. The primary focus is on Home and Kitchen products. Ideal Candidate: - Experience in affiliate marketing - Familiar with Home and Kitchen products - Experience in sales generation -Experience creating lionks across various online platforms Key Responsibilities: - Assist in creating effective links from website to website - Advise on best practices to promote Home and Kitchen products Goal: Dramatically increase affiliate sales in the Home and Kitchen category This project is suited to someone who can offer creative, strategic insights to boost sales while maintaining alignment with site aesthetics and user experience. Your capability in creating engaging, sale...

...marketer to create a comprehensive strategy to help my startup event management company generate leads from businesses. Key Requirements: - The primary goal of the strategy should be lead generation. It should focus on potential clients who are businesses, aligning with our target audience. - The strategy must be well-rounded, combining the use of Social Media and SEO, as these are the digital marketing channels that I want to focus on. - Please make sure the strategy is both creative and practical, tailored to our specific industry and target market, and that it aligns with our brand image and values. I'd prefer to collaborate with someone who: - Has a proven track record in developing and implementing successful lead generation strategies in the events industry or rel...

...business, key executives' name, etc. • Take pictures of the subject company and its vicinity, as per Confirmis’ standard operating guidelines. • Provide observation about the company to gauge activeness, e.g., staff working at the premise, loading/unloading of goods, etc. REQUIREMENTS: • Must be living in (or nearby) Mevo Dotan, Israel • Has a camera or phone/tablet of quality with a camera, internet access • Must be available during business hours (9 AM - 4 PM) on working days Please see the attached file for the site visit guideline. You are only required to deliver the pictures, video & observations and are not expected to put together a report like the Sample Report. Note: Milestone will be released the following week after t...

I'm seeking a talented sales marketer for both B2B and B2C strategies, aiming to boost sales of selected products and services for . The ideal part...seeking a talented sales marketer for both B2B and B2C strategies, aiming to boost sales of selected products and services for . The ideal partner for this project will possess a versatile skill set, capable of reaching diverse consumer and business audiences. Key Duties: - Devise and implement marketing strategies enhancing visibility and appeal of our products and services. -Follow up and convert generated leads into sales. Skills and Experience: - Proven experience in both B2B and B2C sales marketing. - Excellent ability to adapt strategies for different markets. - Demonstrated success in driving sales growth for ...

...experienced digital marketer to create an engaging marketing page for my pharmacy business. The primary goal of this page is to generate leads, so I need it designed to convert. Key Information: - One of the key elements I want highlighted on this page are the range of services we offer. Potential customers need to know right away the breadth of services we offer. - I also want to showcase customer testimonials. Testimonials are powerful conversions boosters that can convince potential customers to choose us. Desired Actions: - I want the page to motivate visitors to either fill out a contact form or call for more information. Both of these actions should be very prominent and easy to complete. Ideal Freelancer: - Has experience with digital marketing and lead g...

I'm looking for a skilled designer to create a classic vintage logo for my business featuring the initials 'NS.' Note: do not sell from internet or AI The design should be: - **Color Scheme:** Comprising pastel or calm colors without stark contrasts but still ensuring the logo stands out when printed. - **Use:** The logo will primarily be used for print on business cards and flyers, so it should be versatile and clear even on small surfaces. Please note: - **Originality:** I need the design to be unique; no plagiarism or use of AI tools is acceptable. - **Experience:** Ideal candidates will have a strong portfolio of classic and vintage logos and experience with designing for print purposes. Looking forward to receiving some creative proposals!

I'm in need of a 3D designer specializing in product designs. The task involves creating small and simple 3D models, suitable for different applications. Though the intended use of these designs is unspecified, the final output should be of a quality that could be used in marketing materials, manufacturing, or for prototype testing. Key requirements: - Expertise in 3D modeling and designing. Prior experience with product design is a plus. - Ability to create small and simple 3D models efficiently. - Strong understanding of design principles and aesthetics.

I'm looking for highly creative writing services to help me with a variety of projects. I'm not looking for any specific documents to be proofread, I'm open to hear ideas for any kind of writing project. I expect to have more than 7 documents that will require editing and proofreading before completion. If you are an innovative, reliable and detail-oriented writer, then this project is perfect for you. I'm looking for someone who has creativity, a good eye for detail, and can help with the structure and formatting of the written pieces. I'll need you to complete the projects in a timely manner. If you have the skills and can truly bring my writing to life with your creativity, I'd be delighted to have you onboard my project. Thanks!

I'm in need of a creative, professional designer to create a marketing flyer for my real estate services. The primary goal of this flyer is to engage potential clients and raise awareness of my services. Target Audience: - People with a home loan or are looking to buy a property. Key Information: - The flyer should prominently feature my contact details for easy reference. The flyer is to encourage people to find the bus (see photo) and once they find the bus they should do the following: 1. Take a photo of the bus advertisement (if driving please be responsible and have your passenger take the photo) 2. Post on your Facebook or Instagram the photo with the words Need a good mortgage broker call Jerone. You must also tag 2 friends who you believe can benefit from my serv...

...B2C digital marketing efforts to drive increased website traffic, improve search engine rankings and generate high-value leads and conversions. Key Project Elements: - Implementing robust social media advertising strategies tailored for maximum outreach and engagement. - Operationalizing search engine optimization practices that will improve our visibility on relevant SERPs. - Executing well-sequenced, targeted email marketing campaigns to nurture leads and boost conversions. Ideal Candidate Profile: - Comprehensive experience with B2C digital marketing. - Proven skills in social media advertising, SEO, and email marketing. - Strong analytical skills for data-driven decision making. - Innovative mindset for creative and strategic problem-solving . By rec...

I'm on the lookout for a talented graphic designer who can create a logo and banner for branding and marketing purposes, encompassing my website's design. Expertise in crafting minimalistic yet bold and vibrant, and timelessly classic and elegant graphics is needed. Key responsibilities will include: - Ensuring the logo and banner align with my brand's color scheme, and effectively leverage suitable images or icons. - Using your skills and inspiration to create a design that is both visually striking and functional. - Creating designs that effectively convey the essence of my brand. Ideal candidates will demonstrate a keen understanding of brand imagery, and a strong portfolio showcasing diverse design skills. If you have a passion for creating attractive visuals th...

I need a competent individual to translate my English marketing materials to Spanish. The ideal candidate should: - Be fluent in both English and Spanish - Have experience with marketing translation - Be able to convey the message accurately while keeping it culturally appropriate for the target audience.

I'm seeking a capable and experienced digital marketing specialist to enhance my agency's online presence and drive meaningful results to the table. Key Responsibilities: - Social Media Marketing: You will be responsible for creating engaging, appealing content to be shared across various social media platforms, including Facebook, Instagram, and Twitter. - SEO: I need your expertise to improve my website's search engine ranking, attract organic traffic, and boost online visibility. - PPC and Google Ads: Your role will include creating and managing successful PPC campaigns on various platforms, particularly Google Ads. - ROI and KPIs: The ideal candidate will be able to show a demonstrable track record of providing a good ROI, and be able to measure the perfo...

...talented brochure designer to create a digital, marketing-driven brochure that will appeal to both businesses and consumers. Key Requirements: - The brochure should primarily serve marketing purposes. It should be engaging, visually appealing, and clearly communicate the value of our product/service. - The design must be versatile enough to appeal to both businesses and individual consumers. - The final product should be optimized for digital distribution. It must be easily shareable across various online platforms and should be viewable on a variety of devices. - I'm open to innovative and creative ideas that will make this brochure stand out from the crowd. Ideal Skills: - Strong graphic design skills, with a proven track record of creating marketing mate...

I'm in need of a talented social media marketer who can assist me part-time or even full-time in website SEO along with boosting my brand's visibility across YouTube, Facebook, Instagram and Twitter. In the do so, following are the expected tasks - - Create SEO plan for website - Create backlinks - Video editing skills for YouTube videos - Email campaign - Excellent communication skills - Willingness to work part-time or full-time I already have existing social media channels, so I need someone who can come in and work with these, improving their performance and growing their reach. Note: You can apply for internship role also for above requirement (3000 Rs per month stipend).

I need a talented 3D artist to create a photorealistic 3D CGI render for my marketing material, specifically in an outdoor natural landscape. Key requirements include: - The render should be of the highest quality, with photo-realism being the primary aim. - The background should be an outdoor natural setting, adding to the authenticity of the render. - You should have a good understanding of lighting, textures, and perspectives to create a stunning and believable result. Ideal Skills and Experience: - Proficiency in 3D modeling software (e.g. Blender, Maya, 3ds Max). - A strong portfolio that demonstrates your ability to create photorealistic 3D renders. - Experience working on marketing materials would be a plus. - Good communication skills to understand and incorporate ...

...skilled freelancer to help me establish and manage sales for my clothing business. - I need someone who can understand and cater to the young adult demographic. - Experience in setting up sales channels and implementing marketing strategies is a plus. - You should have a keen understanding of fashion trends, and be able to source, stock and sell clothes that will appeal to young adults. - An understanding of e-commerce and physical store retail is also desirable, although not essential. Your primary tasks will include: 1. Identifying the latest trends in men's and women's clothing. 2. Procuring and stocking clothes that will appeal to young adults. 3. Setting up sales channels (specifically an online store, but physical store experience is a bonus). 4. Im...

I'm seeking a proficient digital marketing specialist to boost my website's visibility, drive high-quality traffic, and ultimately generate leads from a B2B audience. Key Project Details: - Increase website traffic via a strategic approach to various digital marketing channels - Improve search engine rankings to enhance organic visibility among B2B audiences - Generate leads through a well-crafted strategy across social media, email marketing, and SEO Skills and Experience Required: - Proven track record in creating and implementing successful B2B digital marketing strategies - Expertise in using social media, email marketing, and SEO to drive results - Knowledge of lead generation tactics tailored towards B2B clients The ideal candidate for ...

I have been using freelancer since 2017 and lost access to my account, can't get in so i have had to make a new account Negotiable salary I'm in search of a proficient individual who can connect through AnyDesk and take customer orders in our café. This role necessitates strong English communication skills and a stable, high-speed internet connection for smooth video calls. The ideal freelancer will be: - Comfortably fluent in English to effectively communicate with our customers. - Familiar with or able to quickly learn how to use our point-of-sale system. - Available to work for 6 to 7 hours daily, Monday to Friday. - Residing in the Philippines. Skills and experience: - Customer service experience is a plus. - Previous experience with Any Des...

I'm looking for a skilled video creator who can help me put together a promotional video for a product I'm selling. The aim of this video is to highlight the affordability of the produ...Key Requirements: - The video should be engaging and have a professional finish, promoting the product effectively. - The key message to be conveyed is the affordability of the product. - The target audience for the video is wide, so the video should be suitable for all age groups. Ideal Skills: - Video Production - Directing and Editing - Creative Writing (for the script) - Understanding of marketing and promotional strategies I'm looking for someone who can bring creativity and professionalism to this project. If you have a flair for storytelling and can create engaging content, I...

Confirmis ( ) is a Singapore-based business information provider specializing in connecting businesses with global capabilities; comprised of ...pictures of the candidate’s residential address, as per Confirmis’ standard operating guidelines. • Provide observation about the address such as the location, the building, etc • Job will only take less than one hour to accomplish (excluding travel time) REQUIREMENTS: • Must be living in (or nearby) Jianguo Rd., Xindian Dist., New Taipei City • Has a camera or phone/tablet of quality with a camera, internet access • Available between business hours to visit Note: Payment will be released the following week after the site visit to give us time to organize the report and contact you if we need additiona...

#please read the requirements As an animal shelter organization, I urgently need a professional website for our initiatives. The website should have a clean, modern design that communicates our mission effectively. Requirements: - E-commerce platform: The site should have a section for donations. - Informational content: It should have sections for Availabl...Responsiveness: The website should be mobile-friendly and work well on all devices. I'm looking for an experienced web designer who can bring my vision to life. Experience in designing for non-profits or animal shelters is a plus. I need this project completed as soon as possible. Need new log as well Organization Name "Haven For Furry Friends" Please refer attachments for a logo #Dont need internet templ...

...printed marketing materials. The logo should succinctly represent our brand and be visually appealing. Key Requirements: - Incorporation of iconography: The logo should be unique and have a distinctive feel. - Typography: The logo must include clear, legible typography that complements the iconography. - Color palette: Design should be delivered with a suitable color palette that resonates with our brand identity. Ideal skills and experience: - Proven experience in logo design, with a strong portfolio showcasing previous work in a similar style. - A good understanding of brand identity and marketing design. - Proficiency with graphic design tools to deliver high-quality, scalable files that can be used across different media. The company - My Medi Growth - is a digital ...

Confirmis ( ) is a Singapore-based business information provider specializing in connecting businesses with global capabilities; comprised of industry veterans, Confirmis business model is desig...etc. • Take pictures of the candidate’s residential address, as per Confirmis’ standard operating guidelines. • Provide observation about the address such as the location, the building, etc • Job will only take less than one hour to accomplish (excluding travel time) REQUIREMENTS: • Must be living in (or nearby) Pangasinan, Philippines • Has a camera or phone/tablet of quality with a camera, internet access Note: Payment will be released the following week after the site visit to give us time to organize the report and contact you if we need additiona...

...a skilled and creative marketer to help promote a series of children's resources for busy teachers. Key Responsibilities: - Develop and implement an super effective marketing strategy tailored specifically to children's resources - Create engaging content for social media platforms - Manage and execute email campaigns to reach international target audience Skills and Experience: - Proven experience in successfully marketing teaching resources or similar products - Strong understanding of teaching resources - Proficiency in social media marketing with an emphasis on family-friendly content - Experience with email marketing campaigns, preferably targeting teachers and parents - Ability to create visually appealing and engaging content - Excellent...

We are in need of an experienced freelancer who can take completed concept designs and create detailed architectural construction packages. The freelancer will be responsible for translating the concept designs into comprehensive construction documents that can be used for actual construction. The packages should include detailed drawings, specifications, and other relevant information. The ideal candidate should have a strong background in architecture, engineering and construction, with experience in creating construction packages and a thorough understanding of building codes and regulations. Attention to detail and the ability to work independently are essential for this role. Relevant skills: - Architectural design - Construction documentation - Building codes and regu...

...local and national news media and social media in both the native language and English. Example of worthy and relevant news: • Court (legal) actions (either as plaintiff and/or defendant) • Bankruptcy/Insolvency announcement/court judgments • Significant news on the individual(s) or Party(s) as well as related family members (if any) SUBJECT: 1 Company, 6 Individuals SKILLSETS: • Experienced in internet research, related to local law; • Experienced in Pre-employment background checks, legal check,s or HR is a plus • Strong in both local and English language proficiency DELIVERY ELEMENTS: • All relevant news, if reported in the native language must be translated into English • Weblink of the news, together with Source link, News date, an...

As a team heavily reliant on Google Sheets for our daily reporting, we're looking for a proficient freelancer who can automate the process of compiling our marketing metrics. Key Tasks: - Automate the process of copying data between sheets - Ensure data collation for metrics such as click-through rates, conversion rates, and social media engagement Ideal Skills and Experience: - Extensive knowledge in Google Sheets - Experience in automation and data analysis - Knowledge of marketing metrics would be an asset

As a pioneer in my field, I am ready to revamp my brand...animation. To make this happen, I am seeking the assistance of a creative professional. - Inspiration: I am open to any innovative ideas. While my preference is a dynamic and energetic logo, your creativity and artistic freedom are paramount in this project. - Goal: This animation will primarily be used to invigorate my social media marketing efforts, so it needs to be eye-catching and representative of my brand's zeal. - Essentials: Proven experience in social media marketing and logo design is a must, as well as a knack for dynamic, lively animations. Optimally, you'll have a diverse portfolio of animations you've done in the past which showcases your capacity to creatively engage audiences. Let'...

I require an experienced Facebook Ads professional to help drive sales for my physical products. - Primary Goal: To increase sales, not just brand awareness or lead generation. - Products: We're offering physical products appealing mostly to adults aged 25-54 years old. - Target Audience: Your campaign strategies should target adults between 25 and 54 years old. Experience in creating engaging and conversion-focused Facebook ads is essential for this task. I look forward to seeing your previous work results.

As the owner of a sports industry newsletter, I am seeking an expert equipped with knowledge about the running scene who can produce captivating and informative content for my readers. Key tasks include: - Crafting a weekly newsletter that ...products to promote within the newsletter, keeping in mind reader interest and affiliate market trends. - Carefully scheduling the delivery of the newsletter for optimal reader engagement. Applicants who are invested in the running scene and who possess knowledge and expertise in creating professional, interesting newsletters will have the advantage. I also value experience in product and affiliate marketing. If you have a keen eye on the running industry and the ability to translate this into engaging customer content, this project could b...

I need a skilled Affiliate Marketer for promoting several health/fitness products including supplements, fitness equipment, and workout programs to an audience of all genders. Ideally, I need someone who can: - Develop and implement a strong affiliate marketing strategy - Expertise in creating gender-neutral promotional content - Leverage social media platforms effectively for promotion Skills: - Proven experience in affiliate marketing - Strong understanding of the health and fitness industry - Expertise in social media marketing and content creation I am looking for someone with a clear understanding of how to reach and engage both male and female audiences in the health and fitness sector through effective social media posts. The primary goal is to drive sales a...

...an experienced marketing consultant to help us promote our offline products for 10th CBSE, JEE, and NEET students. We're looking to enhance our B2B marketing strategies. Key Responsibilities: - Develop and implement marketing strategies specifically targeted at 10th CBSE, JEE, and NEET students - Evaluate and improve our B2B marketing approach - Foster partnerships with educational institutions and industry influencers - Monitor the market trends and provide relevant insights - Utilize technology and data to enhance marketing campaigns Skills and Experience: - Proven track record in marketing edtech products, particularly in the offline education sector - Familiarity with the Indian education system, especially the 10th CBSE, JEE, and NEE...

Emprender una agencia de marketing digital para poder apoyar a pequeñas empresas

As a business in the gambling and betting industry, I am looking to create a well-structured pay-per-sale affiliate program for our specific products - online casinos and sports betting platforms. Seeking a professional with relevant affiliate marketing know-how and a background in the gambling domain. The potential freelancer should ideally have: - Experience in referring clients to the gambling/betting products. - Knowledge of the online gambling industry and its best affiliate strategies. - Proven track record of successful affiliate programs, particularly in sports betting and online casinos. Your task will include, but is not limited to: - Program creation and implementation strategy. - Identification of key revenue streams. If you have a knack for creating profitable...

I am seeking a highly proficient telemarketer specialized in cold calling techniques to promote our digital marketing services to small business owners. Key Responsibilities: - Reach out to potential clients via cold calls and present our services convincingly. - Secure meetings or follow-up calls with potential leads. Required Skills and Experience: - Proven experience in telemarketing primarily through cold calls. - Excellent communication and persuasive skills. - Knowledge about digital marketing services will be advantageous. A deep understanding of my target audience, business owners, and the ability to tailor the conversation to meet their specific needs is extremely vital for this project. I am looking forward to working with someone who can represent my business ...

...concise communication is your strength, ensuring seamless collaboration with teams. Your passion for continuous learning keeps you updated with the latest technologies and industry trends, making you a valuable asset to any development team! MAKE SURE YOU'RE COMFORTABLE WITH • This is a remote position. You must be prepared and experienced with working from home and have access to a stable internet connection and quiet place to take calls. • This role is contract based (1099). • All job offers start with a 60-day paid trial to make sure that we’re the right fit for each other. • Working within the EST time zone. • Being available and ready to start working in mid-May 2024. TO APPLY If you're interested, please submit the following: - ...

I'm looking for a creative and skilled vi...should not exceed the duration of 1-3 minutes. Here's what we require: - Experience working with video editing software – the type is not important as long as it delivers excellent results. - The ability to add existing prerecorded song to the video, and focusing on the transitioning in the scene - making it lively and entertaining for a young audience.. - Ensure the video is suitable and safe for internet posting, particularly on YouTube. Qualified individuals should show a strong portfolio in videography and editing. Prior experience in creating child-oriented content is a bonus. Link to we transfer video I will transfer song via WhatsApp

Description: We are seeking a digital marketing expert with experience in healthcare consulting to join our team. As a digital marketing expert, you will be responsible for developing and implementing effective marketing strategies for our healthcare consulting business. You will utilize your expertise to drive brand awareness, generate leads, and increase conversions. The ideal candidate should have a strong understanding of the healthcare industry and be familiar with the latest digital marketing trends and techniques. Responsibilities: Strategy Development: Develop and refine a digital marketing strategy that aligns with our business goals, focusing on specific revenue streams: Post-operative MLD Brazilian MLD Cosmetic Acupuncture Celluma light thera...

...be to design different types of marketing materials including flyers, postcards, social media graphics, business cards, logos and billboards. Although there isn't a specific theme or concept in mind for these designs, your creative input is more than welcome. These designs will be aimed at the general public, so they need to be engaging, eye-catching and easy to understand. Ideal Skills and Experience: • Experience with designing various types of marketing materials • Versatility in design style to cater to different projects • Ability to work independently and provide creative input • Exceptional attention to detail and design aesthetics • A versatile portfolio with multiple work examples from different fields • Previous experience w...

I'm seeking a professional who can help me with posting pre-written press releases on my Wordpress website. Here's what t...Ideal candidates for this project should have experience with: - Wordpress: Must understand how to create and publish posts in Wordpress, along with handling media files and embedding videos. - Scheduling: You should be able to manage a daily schedule and ensure consistency in posting frequency. - Basic understanding of press release formats and best practices would be beneficial. - Reliable internet connection to ensure posts go live on time. Your work will be crucial in maintaining the flow and quality of my website, so I'm looking for someone who is reliable, efficient, and has a good eye for detail. If you think you're up for this ta...

Next month seo and smo services.

...digital marketing expert to elevate my website's traffic, improve our search engine rankings, and aid in generating more leads. Focusing predominantly on local customers, the professional should: - Develop and implement effective search engine optimization (SEO) strategies to enhance organic search presence. - Orchestrating social media and search engine-based digital marketing campaigns, the goal is to increase our local brand awareness. - Bring creative ideas for content and digital marketing that will attract and bring valuable traffic. Ideal Skills: - Proven SEO & Social Media Management experience - Excellent understanding of digital marketing concepts - Knowledge of local market trends and customer behaviors - Understanding of web analytics...

I'm seeking a skilled graphic designer with proficiency in Canva and a keen understanding of marketing. Tasks required include: * Creating eye-catching social media graphics * Designing captivating marketing graphics * Crafting appealing website graphics The primary purpose of these designs is for advertising, with the aim to engage and attract the attention of working professionals. The ideal freelancer for this project would be someone with a demonstrable track record in designing graphics for professional audiences. An understanding of current design trends and marketing strategies that resonate with this demographic would be highly beneficial. This job requires creativity, initiative, and a deep understanding of the modern digital landscape.