Social Media/Digital Marketing Specialist Needed

Are you an expert digital marketer? Business owner with a couple of start up ecommerce sites is looking for a results oriented experienced marketer who specializes in digital marketing. This is a part time position that will eventually lead to a full time role for the right candidate if he/she desires. REQUIREMENTS/QUALIFICATIONS • 4+ years experience of digital marketing experience with a proven track record • Experienced in creating and managing social media ad campaigns, including Facebook advertising • Excellent written and communication skills – this is vital to the role • Fluent with Adobe Creative Cloud with strong graphic design experience • Excellent time management skills with a focus on attention to detail • Familiarity with ecommerce platforms - Shopify and Bigcommerce • Strong analytical and data-mining aptitude; ability to use data to develop and support decisions • Strong knowledge of marketing analytics tools Google Analytics, FB Pixels, etc.) DUTIES & RESPONSIBILITIES General Marketing: • Work closely with owner to develop integrated efforts across channels, including holiday campaigns • Oversight, with a focus on the eCommerce operating plan to drive growth and financial accountability for sales. • Design, develop, and distribute various content marketing deliverables. • Recommend digital solutions that will enable a seamless omni-channel experience. Effectively write and kick off marketing briefs with consideration for user experience, product and brand marketing priorities. • Deliver reporting, insights, and forecasts that accurately and appropriately measures various channel performance on a daily through annual basis • Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology E-commerce: • Create/update imagery & copy for website content, including compelling product descriptions, banners and image sliders • Update website on a seasonal basis to accommodate promotions Social: • Increase brand awareness and generate new active and engaged followers • Create social media assets (image and copy) for posting (3-5x/week) • Monitor ad campaigns and social media pages • Field inquiries on social networks ala Customer Service style Email: • Manage email production process end to end: campaign scheduling; creative development; email asset production; email creation; and post-deployment analysis. • Create assets for eblasts to help push online sales