Develop a Corporate Identity

We organize tours to the North Pole. Every April we build an ice drifting station at the North Pole. Here is our short English speaking info page [login to view URL] . We promote our expeditions worldwide. The mother company's name is Special Travel Club ([login to view URL]). And we need to develop a great corporate identity: a logo, a patch for outer clothing etc.. It should great and energy loaded like a virus. I looked in the Internet for samples of corporate ID for travel and expedition companies. Always the same and quite direct... We don't want exact pictures, we dream about symbols, giving enough space for imagination. For people to imagine an unbeaten path, tricky weather and still meticulously planned itinerary - we still have to bring people back:) Blacks-rappers, gangsta rap, were the guys who were rapping about the hard life in the ghetto, drugs, shooting, etc. There were some rappers, who did not do it in their daily life, they described it poetically, so to say. But there were those who took part in drug dealership, and did cool rap records. So, they lived what they wrote. it was said that they "keep it real" – really live what they say. That's the spirit I want to express in our new corporate ID. The endless open sea sea, the drifting ice, wildlife around us, our very special clients – we live these words with every expedition we make. Still, we do tourist expeditions - not professional extreme sportsmen are our clients. Our extremes are our remote hard reachable destinations, our logistics, our staff and our advance planning. We're creme de la creme of the tourism business, after us people go to Everest or fly to the space. We're bringing last wealthy people with adventure poesy in soul to their dream destinations like the North Pole. We offer to bring to the North Pole for free the designer, doing this job. This April 2017.