URGENT: Design 2 posters, 1 bus stop ad, 1 social media header and 1 social media photo post

Deadline: 23/04/17 Things to avoid: Please only submit creative, high quality designs suitable for commercial use. LIVE PROJECT BRIEF Pret A Manger is a brand with a playful, creative and authentic tone of voice. Although it creates exceptional organic coffee, it will now focus on inspiring and motivating positivity and greater experiences among its coffee customers that life is more than coffee, obligations and work. Life is for ‘doing’. Coffee is no longer its central focus in marketing and advertising materials. The Pret A Manger brand identity is to be visually refreshed by creating the marketing materials below to distinguish its tone of voice and quality of life values. TARGET AUDIENCE Pret A Manger’s target market are young and middle-aged people whom drink coffee on-the-go and despite living busy, time-pressed lives they are young at heart. They value unpretentious, simply good tasting organic coffee and need to be reminded that Pret A Manger creates great experiences as well as great coffee. PLEASE DESIGN THE FOLLOWING MARKETING MATERIALS: 1. Interactive Digital Bus Stop Ad Concept: To capture attention, commuters exposed to interactive screens featuring common daily life neglects portrayed as regrets are encouraged to physically wipe away their regrets through touching the screen to reveal inspiring resolutions for adoption 2. Café Poster Concept: Create a poster for customers to vote locally for social initiative themes they want local café baristas to support. 3. Social Media Header Concept: Design a creative header to be used on social media page to convey the new brand identity essence. 4. Social Media Post Concept: A giveaway corresponding the most depressing time of the year – Blue Monday in January – will involve customers simply submitting an inspirational photo that shows them with their Pret coffee doing something fun to challenge expected gloominess. 5. Cycling Event Invite Poster Concept: Help customers lead an active lifestyle by signing up at point of sale to attend a free 2-hour weekly group cycling event. ***PLEASE SEE THE ATTACHED 'PRET A MANGER MARKETING MATERIALS' TO VIEW VISUAL STYLE INSPIRATION/BRANDING GUIDELINES ***