Creative brief

A creative brief is a document that creative teams in industries such as advertising use to describe the project at hand and guide their work so they don’t find themselves off- track. In a work-for-hire situation, the creative brief supplies the essential description to clients for their approval. In the context of this course, the brief serves the role of a proposal that will tell me how you are thinking about interactive storytelling without requiring you to complete your project. Different industries might use the term “proposal,” and such industries might issue a Request for Proposals (RFP) to which aspiring providers would respond. Typically, an RFP includes a proposal template or proposal guidelines to which the responder adheres strictly to meet the requirements of the RFP. An outline for your creative brief is attached to this syllabus. Use the section headings to organize your creative brief, and answer the questions in each section. You may add relevant material to each section, but remember that this document is a BRIEF. Keep it brief. The sections may be as short as one paragraph, as long as they are thorough or complete. Begin each new section on a new page. You will notice that your creative work appears in appendices. Any additional category of material you want to include (e.g. meeting minutes or correspondence) that interrupts the flow of the brief as outlined should appear as an appendix.