Develop a Student Housing Marketing/Branding Program

  • Status: Closed
  • Prize: $1000
  • Entries Received: 178
  • Winner: Prefixo

Contest Brief

Student Housing Marketing Contest Specifications

We are in the process of developing a student housing project in Tampa, Florida, USA. We are converting a former office building located at 220 E Madison Street, Tampa Florida 33602 into student housing.

This contest is to develop a complete marketing package for this project. The deliverables will include:
• Logo
• Graphics for the front of the building and a banner for the of the building.
• Letterhead, Brochure Template, Poster Template
• Website Design (Wordpress)

The successful freelancer will provide this branding package to include all high-resolution images, word and power point documents that can be edited and WordPress template. Our webmaster will take care of loading the WordPress site to our server.

Additional Information:

Our Location: This project is located in Downtown Tampa that has been experiencing a high level of growth recently and is becoming a hip place to live.

We are located about 4 blocks away from the University of Tampa. There are several “luxury” apartments that many of the students have been living but they are significantly more expensive than what we are going to be charging. Some of these properties include:
• https://www.elementtampa.com/
• https://www.elementtampa.com/
• https://livenine15.com
• http://www.pierhousetampa.com/

Our current website is www.220madisontampa.com.

Our Name: The current name of our project is 220 Madison. Although we like it we are open to changing the name

Our Target Market: We are looking to attract University of Tampa (4 blocks away), Stetson Law School (2 KM away) and the University of South Florida Medical School that is scheduled to open in 2019 (8 blocks away).

Purpose: The purpose of this marketing package is to start promoting the project and start getting reservations. All work completed will be to develop a full package for the marketing of the building.
Examples of Off Campus Student Housing Website:
• https://goo.gl/vsdZi5
• https://traditiontx.com
• https://goo.gl/VqfdHz

Call to action: We want students to get excited about this property and do the following:
• Apply online
• Follow us on Facebook
• Spread the word on social media

Brand Development: Given that we expect a large portion of our students to come from the University of Tampa, it makes sense that our branding align closely with theirs. Their branding and guidelines can be found at https://goo.gl/sdsWV8

Specifics on Deliverables:
• Website: We want the following items delivered as part of the project:
o Wordpress theme files: If you are basing your website design on an existing Wordpress theme, we need that theme files given to us.
o Some recommended sections of the website include:
 Home
 Floor Plans
 Amenities
 Location: This should have a map function that we can add different points of interest to.
 Gallery: This will be an area that we can post photos to.
 Parents: We will fill in this information later.
 Contact Us: Simple form for those that want more information but do not want to apply online.
 Apply Online: This will be a form that allows folks to apply online.
o The website design is going to be the main basis of the contest
• Logo:
o The logo should be clean and modern
o We will need the logo in the following formats:
 EPS, PNG, JPG
o We need the logo in the following colors:
 Black, white and red
• Marketing Collateral: This will be blank documents that we can fill in that convey a common sense of branding. Deliverables include:
o Letterhead
o 3-fold brochure (8.5 inches x 11 inches)
o Poster template (24 inches x 36 inches)
o Business Cards
• Outdoor Graphics Package
o Provide graphics that will cover the front entrance of the Buildings
o Below are the links to the photos of the front entrance and measurements:
 Shot from outside: https://goo.gl/hTkTNd
 Shot from Inside: https://goo.gl/S1X8GN
 Measurements of Front Entrance: https://goo.gl/5whBLb

Recommended Skills

Employer Feedback

“@Prefixo won the contest on 15 October 2017”

Profile image omarmgarcia, United States.

Public Clarification Board

  • omarmgarcia
    Contest Holder
    • 6 years ago

    Folk, that you all for the amazing submissions. There is some incredible creativity out there.

    • 6 years ago
    1. axdesign24
      axdesign24
      • 6 years ago

      #301 #303

      • 6 years ago
  • Hamidurcse945
    Hamidurcse945
    • 6 years ago

    check sir #317 thanks

    • 6 years ago
  • Hamidurcse945
    Hamidurcse945
    • 6 years ago

    check sir #319 thanks

    • 6 years ago
  • Hamidurcse945
    Hamidurcse945
    • 6 years ago

    check sir #316 thanks

    • 6 years ago
  • Hamidurcse945
    Hamidurcse945
    • 6 years ago

    Check sir #315 thanks

    • 6 years ago
  • karthik19189s
    karthik19189s
    • 6 years ago

    Please #extended --- atleast 1 day

    • 6 years ago
    1. omarmgarcia
      Contest Holder
      • 6 years ago

      Sorry, its $150 to extend.

      • 6 years ago
  • omarmgarcia
    Contest Holder
    • 6 years ago

    Remember folks this is not just about designing a logo, there are several other elements that need to be provided. We may not select our favorite logo, but rather the most complete best marketing package.

    • 6 years ago
    1. axdesign24
      axdesign24
      • 6 years ago

      please check, #299 #301 #302 thanks ...

      • 6 years ago
  • 99dezine - Web & Apps
    99dezine - Web & Apps
    • 6 years ago

    #extended #extended #extended #extended #extended please

    • 6 years ago
  • silverlogo
    silverlogo
    • 6 years ago

    please check #268 #269 #270

    • 6 years ago
  • omarmgarcia
    Contest Holder
    • 6 years ago

    Folks, this is an example that I created for the front entrance design that is part of this contest. The logo that I am using is NOT the logo that we are going to use. You are designing the complete logo and marketing package. This is an example. The windows should all tie together. https://www.dropbox.com/s/xg7n987y1nymg2v/Front%20Entrance%20Example.pptx?dl=0

    • 6 years ago
  • omarmgarcia
    Contest Holder
    • 6 years ago

    Folks, this is an example that I created for the front entrance design that is part of this contest. The logo that I am using is NOT the logo that we are going to use. You are designing the complete logo and marketing package. This is an example. The windows should all tie together.

    • 6 years ago
    1. omarmgarcia
      Contest Holder
      • 6 years ago

      https://www.dropbox.com/s/xg7n987y1nymg2v/Front%20Entrance%20Example.pptx?dl=0

      • 6 years ago
  • silverlogo
    silverlogo
    • 6 years ago

    dear sir,please check #252 #253 .

    • 6 years ago
  • 99dezine - Web & Apps
    99dezine - Web & Apps
    • 6 years ago

    HI, Please provide feedback on #223 and #224. Thanks

    • 6 years ago
  • axdesign24
    axdesign24
    • 6 years ago

    please check , #181 #183 thanks ...

    • 6 years ago
  • Techlover1952
    Techlover1952
    • 6 years ago

    Please check my another entry #131 . Thanks.

    • 6 years ago
  • 99dezine - Web & Apps
    99dezine - Web & Apps
    • 6 years ago

    HI, Please provide feedback on #54. Thanks

    • 6 years ago
    1. 99dezine - Web & Apps
      99dezine - Web & Apps
      • 6 years ago

      Waiting

      • 6 years ago
    2. omarmgarcia
      Contest Holder
      • 6 years ago

      Will do

      • 6 years ago
  • 99dezine - Web & Apps
    99dezine - Web & Apps
    • 6 years ago

    HI, Please provide feedback on #54, #70 and #71. Thanks

    • 6 years ago
    1. omarmgarcia
      Contest Holder
      • 6 years ago

      Will do

      • 6 years ago
  • Techlover1952
    Techlover1952
    • 6 years ago

    Check My Entry #103 . Thanks.

    • 6 years ago
    1. omarmgarcia
      Contest Holder
      • 6 years ago

      Will do

      • 6 years ago
  • Hamidurcse945
    Hamidurcse945
    • 6 years ago

    check sir #49 thanks

    • 6 years ago
  • omarmgarcia
    Contest Holder
    • 6 years ago

    Thanks for the entries so far. Some a very nice. This is what we will do, first come up with a logo. Once I tell you that it is good then give me examples of the website. Once that is good, then we will move on to the brochures and other marketing collateral.

    • 6 years ago
  • silverlogo
    silverlogo
    • 6 years ago

    please check#10 #11 #12

    • 6 years ago
    1. omarmgarcia
      Contest Holder
      • 6 years ago

      I will

      • 6 years ago
  • shamsdsgn
    shamsdsgn
    • 6 years ago

    please check#4#5#6#7

    • 6 years ago
    1. omarmgarcia
      Contest Holder
      • 6 years ago

      I will

      • 6 years ago

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