Design Logo and Packaging Sticker for Sushi Brand

Status: Closed
Prize: ₹18000
Entries Received: 66
Winner: zinkodesign

Winner

Contest Brief

Design brand logo, decide name, colours fonts and other elements for an upcoming sushi brand in India. This is the first brand to sell packaged sushi for takeaway in retail shops. Starting from the capital New Delhi it is poised to be successful on a national scale.

Deliverables
1. Logo Design
2. Brand Colours and Font
3. Sticker Design for Packaging

Requirements
1. Design should be attractive, this product will be placed in Seven Eleven type shops and supermarkets in refrigerated foods section. Where everything, like beverages, candy, microwave food is all attractive looking. Our products need to stand out, although it already stands out since it's sushi in clear plastic packaging.
2. Sticker should fit this packaging - http://hirofood.com/product/ST/ST-2.html
3. This brand should appeal to international audience, in the age range of 21 to 35 who have knowledge of English language and are familiar with Japanese culture, through Hollywood movies and anime.
4. Name and Design should show that brand is Japanese, that it's Japanese sushi.
5. Should not be the following
- Very cute or cartoonish like, Hello Kitty
- Very Japanese, to a point where people can't understand unless they are Japanese
- Should not be Indian or Indian fusion (People hate that pretentiousness)
6. Should not be similar to existing brands/competition, like;
http://sumosushi.in
https://sushihaus.in
http://enoki.in

Below are images of how take away sushi is displayed in shops and also the packaging we will use, i.e., ST2 sushi tray (http://hirofood.com/product/ST/ST-2.html)

Please keep in mind that the people who will buy this are not Japanese. These are not used to black sushi, they are more used to white sushi, like this - https://www.allaboutsushiguide.com/uramaki.html

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Public Clarification Board

ivek351
- 5 years ago
Question: Do you also need dielines for your sticker design, so that you will have a ready template for printing? Or do you only need the design to see how it will look?
- 5 years ago
1. Contest Holder
  - 5 years ago
  Yes, whatever is the final design we agree upon, should be print ready.
  - 5 years ago
2. ivek351
  - 5 years ago
  I see, that's not a problem.
  - 5 years ago
nandagasperini
- 5 years ago
pls check #127. thank you
- 5 years ago
sunnyplace27
- 5 years ago
Everyone loves sushisushi #109
- 5 years ago
reddmac
- 5 years ago
#103 . original illustration. :)
- 5 years ago
1. Skltwn
  - 5 years ago
  Paint?
  - 5 years ago
reddmac
- 5 years ago
"swiper no swiping" - Dora....LOL
- 5 years ago
Alfie17
- 5 years ago
Please review my updated entry #99
- 5 years ago
Contest Holder
- 5 years ago
Minimalist and Artistic look, both are welcome.
- 5 years ago
1. pelish
  - 5 years ago
  #72 #73 #74
  - 5 years ago
2. nandagasperini
  - 5 years ago
  #93 pls. thank you
  - 5 years ago
sandy4990
- 5 years ago
kindly check #90
- 5 years ago
cuongdesigner
- 5 years ago
Plz check #55 ^^
- 5 years ago
cuongdesigner
- 5 years ago
#sealed plz
- 5 years ago
manibalanrjm23
- 5 years ago
dear CH can you msg me private reg design...
- 5 years ago
nandagasperini
- 5 years ago
Hi! Pls check #20. Thank you!
- 5 years ago
newlancer71
- 5 years ago
Please check entry #30 to be rated, thank you.
- 5 years ago
ivek351
- 5 years ago
Currently working on it! When you say the Packaging should look japanese to the point where japanese can understand it, do you mean that the packaging should be in Japanese?
- 5 years ago
View 2 more messages
1. ivek351
  - 5 years ago
  Ah i see what you mean, thank you for the information!
  - 5 years ago
2. ivek351
  - 5 years ago
  Also i wanted to ask you, do you prefer a minimalistic type of design or more of a artistic style?
  - 5 years ago
finder3
- 5 years ago
#sealed please
- 5 years ago