Bespoke Nutrition Label Packaging Design

  • Status: Closed
  • Prize: $100
  • Entries Received: 45
  • Winner: ezesol

Contest Brief

PLEASE READ CAREFULLY:
We are a new Nutritional Supplement range that has recently redesigned its logo and is now looking to change the "look and feel" of the current packaging label.

The brand is launching internationally in the following markets: Germany; United Kingdom; USA and South Africa and therefore the "look and feel" needs to be clean, modern, creative and gender neutral .

The label will be placed onto a silver or white Doypack and the design will be used when we begin printing on the Doypacks themselves -the current lables are 17 x 17cm.

The Company is based upon the following premises and as showcased in the new logo design our Tagline is WE CHANGE LIVES

The human body can be viewed as a “SELF REGULATING ORGANIC MACHINE”
This machine has different levels of reactions from the enzymatic “upwards”
These reactions have “building blocks” needed for optimal reactions

The formulations are:
LOW CARB: this is a lifestyle formulation is used by men and women for weight loss, additional energy and systemic improvement.

SPORT: this formulation is used for systemic sporting performance improvement in any sporting discipline.

RECOVER: this formulation is used by Cancer, Post-Operative Recovery, Fibromyalgia, Heart and Stroke patients.

Please look at www.bespoke-nutrition.co.za for the current feel of the brand.

Target Market:
Lifestyle - Sport - Medical
Male: 25 – 85
Female 20-75

The content for the front and back lables and new logo are found in supporting docs.

Please feel free to ask any questions you might have!

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Employer Feedback

“Excellent - he has delivered beautiful work in both of our contests - he came second in our logo and won the label design contest. Would Highly recommend him to all! ”

Profile image Allycat75, South Africa.

Top entries from this contest

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Public Clarification Board

  • Allycat75
    Contest Holder
    • 4 years ago

    Hi Guys...the content is all the entries is still boxy and feels static and a guy on a bike doesn't say I'm going to change your life in Sport or in every other major part of your life...we went with the logo because it says a) we'll support you b) that the figure gives the feeling of Victory and that we had not seen something similar anywhere...therefore the packaging needs to reflect this...so dream up something that's TOTALLY DIFFERENT…the brand is getting a lot of interest and it needs to be Unique!!!

    • 4 years ago
  • neharasheed876
    neharasheed876
    • 4 years ago

    Please rate and give feedback #4 #5 #6 ! hope you like it!

    • 4 years ago
    1. Allycat75
      Contest Holder
      • 4 years ago

      Hi Neha, Whilst the look is modern - and the content has been used - nothing has been changed and looks "unfinished". The doypack also does not have a spout...hope this helps and we are looking forward to receiving your new designs!

      • 4 years ago
    2. neharasheed876
      neharasheed876
      • 4 years ago

      thank you for your feedback! I will take care of adjustments in the next design! :)

      • 4 years ago
  • metaphor07
    metaphor07
    • 4 years ago

    sir please give me your Barcode.

    • 4 years ago
    1. Allycat75
      Contest Holder
      • 4 years ago

      Hi Abdul, while we like the direction you are going - the pictures used would exclude every other sport besides mountain biking - needs to as neutral as possible. Also all the content has been used which is great - but nothing has been changed in the layout or design with regards to content..hope this helps...we are looking forward to seeing your new designs!!

      • 4 years ago
  • mdshakilhossen41
    mdshakilhossen41
    • 4 years ago

    sir,Design the label or make the logo

    • 4 years ago
    1. Allycat75
      Contest Holder
      • 4 years ago

      Design the label please!

      • 4 years ago
  • metaphor07
    metaphor07
    • 4 years ago

    my all entry #12 please check sir.

    • 4 years ago
  • Allycat75
    Contest Holder
    • 4 years ago

    @Md F. please read the brief - you have given a logo and not a label design!

    • 4 years ago
    1. neharasheed876
      neharasheed876
      • 4 years ago

      should I use all the information given in the current packaging?

      • 4 years ago
    2. Allycat75
      Contest Holder
      • 4 years ago

      Hi Neha, Yes Please!

      • 4 years ago
  • Lautallende
    Lautallende
    • 4 years ago

    Hi, do you need three doypack design? (Sport, low carb and recover)

    • 4 years ago
    1. Allycat75
      Contest Holder
      • 4 years ago

      Hi Lautaro, Yes Please...reflective of market yet having a similar theme or feel to the range.

      • 4 years ago

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