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$110 USD / hour
Flag of UNITED STATES
los angeles, united states
$110 USD / hour
It's currently 6:14 PM here
Joined September 10, 2019
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Tahndi Lizette C.

@Tahndi22

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$110 USD / hour
Flag of UNITED STATES
los angeles, united states
$110 USD / hour
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Digital Marketing | Paid Media | SEM | SEO | PR

Digital Marketing Director with 10+ years of proven success, developing audiences, and leading digital strategies for multinational corporations, entertainment brands, and fitness and wellness influencers. Hands-on Team Leadership experience at Lionsgate as Executive Director of Digital Marketing, overseeing Content Strategy behind BeFit YouTube channel, generating over 300 million views and 3 million subscribers. Multi-utility marketer, demonstrating ability to adapt to new roles. Public Relations Specialist for Les Mills International and Affiliate Marketing Manager for Les Mills On Demand. Owner at Pavement City Digital, formulating Strategic Partnerships with high-level Digital Marketing Specialists: Public Relations, Paid Media, Email Marketing, Social Media Marketing, Facebook Advertising, Instagram Advertising, Website Optimization, Paid Media, SEO | SEM | SERP | Google Ads, and YouTube Advertising. [login to view URL] [login to view URL]

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Experience

Owner | Head of Marketing & Public Relations | Affilate Marketing Consultant

PAVEMENT CITY DIGITAL
Jul 2016 - Present
• Executing B2C and B2B communication strategies in US markets for world-leading group fitness brand LES MILLS US and LES MILLS On Demand • Assembled management and data intelligence team responsible for building and maintaining LES MILLS On Demand's influencer program • Collaborated with producers and agencies on theatrical marketing campaigns and development of social and paid creatives, including storylines, character intros, countdowns cards and copy for Codeblack | Lionsgate

Executive Director of Digital Marketing | Content Production

LIONSGATE | BEFIT
Nov 2011 - Jun 2016 (4 years, 7 months)
• Created and executed growth strategies for BeFit YouTube channel, including brokering partnerships, SEO, PPC, paid social, email and Google Ad campaigns, driving 260 million views and 3 million subscribers • Formulated launch strategy and supervised agencies through YouTube and Amazon SVOD launches, propelling BeFit to top 5 category ranking • Mobilized development and execution of acquisition strategies, including organic and paid search, paid social, optimization, copywriting and email

Digital Marketing Manager | E-Commerce

NBCUniversal | Exercise TV
Apr 2009 - Nov 2011 (2 years, 7 months)
• Crafted copy and messaging on all landing pages, box art, email campaigns, and internal rotating banners for ExerciseTV.tv and received acknowledgment from TIME Magazine’s “Top 50 Websites in 2010” segment • Designed and managed email marketing strategy through A/B testing and segmentation and reduced ESP cost and overall email revenue by over 40%

Education

BA, Sociology, History

University of California, Santa Barbara, United States 1998 - 2002
(4 years)

Qualifications

YouTube Certified Professional

Google | YouTube
2011
• Content Ownership • Asset Monetization

Publications

Top 50 Websites of 2010

TIME Magazine
Supervised all aspects of design and maintenance of BeFit | Lionsgate website, which was acknowledged as one of the top 50 websites in 2010 by TIME Magazine

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