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houston, united states
It's currently 3:07 PM here
Joined October 6, 2016
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Searcy S.
@searcysledge7
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houston, united states
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Social Media Manager
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Experience
Social Media Manager
May 2016 - Present
-Develop strategic monthly editorial calendars for more than 10 clients
-Hosted Facebook Lives and achieved account record highs including reaching 256,315 people, receiving more than 6,500 engagements and 92,000 video views
-Increased engagement by 1,702% and impressions by 92% during a one day media event by utilizing real-time content
-Design, assess and train more than 60 staff members to effectively use the following social media platforms: Facebook, Twitter, Instagram, LinkedIn &YouTube
Social Media Manager
Feb 2015 - May 2016 (1 year, 3 months)
-Constructed & executed Instagram strategy for client, increased following by 112% & engagement by 9,770% in 3 months
-Strategized and implemented a one-month social media campaign, increased followings by 190% & engagement by 400%
-Designed fully integrated annual marketing strategy including public relations, digital marketing & social media
-Produced targeted interactive social media ad campaigns to increase website clicks, page/account likes & video views with an average of 1¢ per video view
Social Media Coordinator
Feb 2014 - Feb 2015 (1 year)
-Developed social media plans and strategic focus
-Assisted in designing and implementing marketing campaigns and tactics
-Established Marketing and Communications Guidelines for the Institute and related projects
-Initiated and maintain 16 unique social media pages
-Achieved 2014 social media goal of increasing engagement by 100%
-Managed 2 statewide social media campaigns with goals of increasing Followers and engagement, both goals were completed
Education
Communications Studies
(4 years)
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