Nidaa C.

Journey so far: 9 years in content/editorial domain As writer: Over the years, I have created captions, ad copy, blogs, website content, B2B and B2C copy for social media platforms and white papers. Persuasive brevity is my strong point. I can also draft engaging long-form content (white papers) that can make your brand communications stand out. I accept that raw ideas need polishing and was praised for my adaptability and resilience - when it comes to criticism and having to adjust my copy accordingly. I was also commended for my cucumber-cool attitude, stress handling ability and ideas (mad as some of them were). As editor: All these have trickled down to my editing skills, when I graduated to working as an editor. However, editing also needs one to be detail-oriented (grammar and tonality) without losing the larger picture (business goals). I understand this perfectly.