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$50 USD / hour
Flag of CANADA
toronto, canada
$50 USD / hour
It's currently 9:30 AM here
Joined September 14, 2018
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Nabiha N.

@Nabiha26

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$50 USD / hour
Flag of CANADA
toronto, canada
$50 USD / hour
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Marketing and Brand Manager

Marketing and Brand Manager with 6+ years of experience leading growth of global brands on the corporate, agency, and startup sides across the fashion, beauty, and technology industries. My expertise lies in 360 degree campaign management across multiple platforms. I will work with you to develop a holistic campaign strategy utilizing the right channels for your business, target audience and budget allocation, and execution from start to finish. For the past 3 years, I have been working at a university, helping both startups and a large organization develop their marketing and brand strategies. I am passionate about working with startups and small businesses to take their brand to the next level, specifically in the tech, fashion and travel industries. I look forward to collaborating with you to develop a holistic marketing and branding strategy, increase your brand presence, and drive revenue growth/sales.

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Experience

Marketing and Brand Manager

Toronto Metropolitan University
Aug 2020 - Jan 2024 (3 years, 5 months)
- Led full 360 multi-channel marketing campaigns to recruit founders, build brand awareness and secure corporate partnerships, resulting in 200+ applications in 2 years and 41 new companies undergoing program - Boosted social media following from 0 to 2.5K, email subscribers to 3K, and website traffic by 75% since launch - Advised startups on go-to market strategies to build brand awareness - Spearhead marketing campaign for the annual expo, resulting in 840+ registrants, 730+ attendees

Senior Marketing Strategist

JTAA Fashion Design
Feb 2020 - Jul 2020 (5 months, 3 days)
- Developed a comprehensive content strategy to address new markets in Europe, UK & Asia & grow brand presence - Grew Pinterest audience reach from 2.29K to 62.7K in three months and decreased CPC by 83% - Led influencer marketing strategy through identifying and recruiting key influencers in the niche bridal wear industry - Led a project team in implementing a comprehensive social media and PR strategy to capitalize on coverage for wedding dress featured on ‘Love is Blind’

Social Media Manager

Mediaedge Communications
Dec 2018 - Feb 2020 (1 year, 2 months)
-Improved monthly impressions by 106% by executing content strategy, paid ads, and engaging with influencers -Managed a portfolio of B2B and B2C clients including campaign management, developing marketing plans/content calendars, and measuring initiatives to fulfill goals related to increased sales, brand awareness, and engagement -Simplified complex digital marketing concepts into blog posts (write, edit, and keyword)

Education

Bachelor of Arts

Canada 2014 - 2018
(4 years)

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