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Member since June 13, 2016
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Copywriter with more than 20 yrs experience writing for accounts such as consumer goods products, cars, personal care products, fast-food, banks, real estate, corporate, etc. With more than 10 yrs experience promoting broadcasting and cable network programs (entertainment, news, public affairs, etc). Has a strong inclination towards the arts, particularly movies, music and performance. Maintained a mostly-English language blog for almost 7 years.
$100 USD/hr
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VP, Integrated Creatives

Oct 2014 - Apr 2016 (1 year)

Oversee 2 creative teams: Network Creatives (promo) & Marketing Creatives

VP, Integrated Creatives

Jun 2009 - Oct 2014 (5 years)

Solar Television Network, Inc. owned and operated SolarTV (general entertainment programming) and Solar News Channel (news & entertainment). Solar Television changed its corporate name to Nine Media Corp. upon getting the CNN franchise.

Asso. Creative Director for Action Marketing Division

Mar 2006 - Jun 2009 (3 years)

Oversee the conceptualisation and execution of below-the-line campaigns for varied accounts: pharmaceuticals, pawnshop and money transfer services, corporate, meats and poultry products, chocolate drink, tea, banks, etc.

Program Promotions Specialist

Apr 2001 - Mar 2006 (4 years)

In-charge of promoting the comedy shows, animation, movies-on-TV, and other programs of ABS-CBN, as well as scripting the trailers for several movies of Star Cinema (ABS-CBN's movie company).

Senior Copywriter

Mar 1991 - Apr 2001 (10 years)

Started as junior copywriter. Accounts handled include: baby milk products, refrigerators and washing machines, instant noodles, chocolates, condiments, and a theme/amusement park.


AB Communication Arts

1984 - 1988 (4 years)

Grade School & High School

1973 - 1984 (11 years)


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