Harshitha P.

A detail-oriented professional, currently working as a Data Scientist Intern at Data Analytics Solution Centre of Assicurazioni Generali S.p.A. in Milan while pursuing master's in Business Analytics and Big Data. Backing 3+ years of work experience as a Business Analyst predominantly in Retail Domain. My work as an analyst involved improving the product and services of the Clients through innovative Customer Relationship Management tasks such as design and execution of Loyalty programs, Omnichannel marketing, execution of Email, SMS, DM, Lifecycle & seasonal campaigns. I also used big-data analytical tools for several campaign performance reviews and created models to identify and retain churn risk customers.