Online Marketing Specialist
o Developed and executed lead generation and customer acquisition programs through SEM including PPC, Content Marketing, Display & Remarketing, Social, Mobile and other channels to drive key performance metrics. o Owned revenue growth of online marketing programs to achieve sales, cost per lead, ROI and total channel contribution goals. o Conducted reporting and analysis on the PPC program performance, including identifying business drivers and opportunities for improvement. o Implemented robust testing strategies including A/B and landing pages testing to optimize success paths. o Provided clients with reports and thorough analysis of the PPC program progress and success on a weekly, monthly, and yearly basis. o Worked directly with managers and clients.
I am a seasoned marketing professional with over 6 years of experience in search engine marketing with both agency and in house experience, I worked with a diverse portfolio of clients ranging from small businesses to large companies, B2B environment, consumer products and services. My expertise is helping companies grow through pay per click advertising social media, display, e-mail marketing and other online activities. I am a hard worker, detailed oriented, result driven and I'm looking for a great opportunity where I can utilize my superior online marketing skills to achieve successful results. I am passionate about online marketing and believe in micro managing the day to day activities in order to acquire the highest ROI for my clients within their budget limits. I am confident I can contribute to any company's success.