Esther L. Profile

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$30 USD / hour

san francisco,

united states

$30 USD / hour

It's currently 10:42 PM here

Joined January 28, 2015

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Esther L.

@estmlopez

0.0

(0 reviews)

0.0

$30 USD / hour

san francisco,

united states

$30 USD / hour

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Online Marketing Manager & Consultant

Marketing is my passion. I've been the marketer who "wears many hats", and consulted "many-hats-wearing" professionals from over 100 companies in 15+ industries on their online marketing strategy. My most successful customers increased their website traffic by 500% within 6 months; improved lead conversion rates from 1.3% to 6.91% within 3 months; and closed deals upwards of $10M in revenue. My areas of expertise are Inbound Marketing, website design, marketing automation, SEO, blogging, social media management, growth hacking, and 3rd party app integrations for startups, SaaS, and SMBs.

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Portfolio

Boston Museum of Science

Dance Spirit Magazine

Website design for interior designer Patricia Fornario

PF Designs LLC

33 Restaurant & Lounge

Enhancly

Esther M. Lopez

Boston Museum of Science

Dance Spirit Magazine

PF Designs LLC

33 Restaurant & Lounge

Enhancly

Esther M. Lopez

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Experience

KISSmetrics

Jan 2014 - Jan 2015 (1 year)

Mastered marketing analytics software to align product features/benefits with business goals and marketing strategies. Generated, qualified, and nurtured leads using content marketing and consultative selling strategies. Managed LatAm contacts and potential partnerships. Developed sales collateral, and negotiated services, plans, & pricing to achieve sales quotas.

HubSpot

Jan 2012 - Jan 2014 (2 years)

Consulted SMBs in 15+ industries on Inbound Marketing. Specialized in SEO, blogging, lead generation, lead management, CRMs, automation, and 3rd-party app integrations. Collaborated with teams on specialty projects related to product development, improved customer onboarding, and multi-lingual consulting in LatAM, which contributed to reduced churn and an IPO.

87 Interactive

Jan 2011 - Jan 2012 (1 year)

Researched keywords, topics, and search strategies to increase brand awareness and traffic. Managed on-page SEO, and wrote blog copy for SMBs in hospitality, finance, education, marketing, and design industries. Coordinated co-marketing campaigns and guest blogging programs. Oversaw email marketing and social media strategies for clients.