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$22 USD / hour
Flag of UNITED KINGDOM
$22 USD / hour
It's currently 1:11 AM here
Joined August 25, 2015
0 Recommendations

Emma C.

@emmacaswell

4.8 (2 reviews)
2.3
2.3
100%
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$22 USD / hour
Flag of UNITED KINGDOM
$22 USD / hour
100%
Jobs Completed
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On Budget
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Repeat Hire Rate

Copywriter / Digital and Content Specialist

My expertise is in crafting engaging copy that resonates with your brand's audience and makes them want to get their hands on more of what you have to offer. For the past several years, I have been creating content and generating campaign ideas for well-established brands (such as Mercedes-Benz and Gordon Ramsay Group), as well as working with start-up organisations looking to build relationships with new audiences (such as male cancer charity, One For The Boys). During my career, I have held many titles in the marketing sphere, including Copywriter, Content Manager, SEO Specialist, Editor, Project Manager, Content Strategist, Social Media Manager, Campaign Executive, Digital Marketing Manager, Event Manager, among many others. Through these varied roles, I have worked with content throughout different points of its lifecycle and can adapt to the needs and flow of the brand to create a connection with the audience.

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Reviews

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5.0
$88.00 USD
Emma did an amazing job on time and on budget. Communication was very easy . She also listened to my suggestions and included them. She was an absolute pleasure to work with. I'm absolutely sure we will work together in the future.
Copywriting
Ghostwriting
Article Writing
Content Writing
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Flag of Roland B.
@rolandbogyo
6 years ago

Experience

Content Strategist / Copywriter / Project Manager

One For The Boys
Jun 2013 - Present
Directed initial branding/tone of voice of the charity, created campaigns and content strategies, developed the objectives of the charity itself. Created charity's leaflet campaigns for 5,000 GP surgeries, with 95% of the leaflets taken from waiting rooms, and 63% stating they undertook further consultation as a result. Project managed high-profile fundraising events with performances from Jamie xx, Faithless, Adam Lambert, John Newman, Mark Ronson, Paolo Nutini, Kylie Minogue, Sia, and more.

Freelance Marketing Executive

Gordon Ramsay Group
Nov 2015 - Apr 2016 (5 months, 1 day)
Worked at Gordon Ramsay Group to help improve the marketing efforts of the GRG restaurants and increase brand awareness, loyalty, and restaurant bookings. Here I created plans and strategies for month-long campaigns, identifying potential partnerships and generating creative ideas for unique dining. I wrote new web copy (using SEO techniques) for the Gordon Ramsay & GRG restaurant websites to match their individual tones of voice, created social editorial calendars, and created email campaigns.

Freelance Senior Content Manager

Digitas LBi
Sep 2015 - Oct 2015 (1 month, 1 day)
Completed site migration for AstraZeneca, a global pharmaceutical company, using Adobe CQ5/AEM content management systems. - Created new sections and pages for the websites, and undertook site and content audits to provide recommendations for improved usability and user experience. - Implemented SEO techniques across the site, including improved URL labels, a focus on keywords, and new meta data

Education

BA (Hons) Media and Communication (2.1)

Bournemouth University, United Kingdom 2005 - 2008
(3 years)

Qualifications

Digital Content Strategy - Training Course

Econsultancy
2014
Training course from Econsultancy on Digital Strategy, teaching tools for best practice in producing strategies and content that attracts, engages and converts audiences.

Web Design Course - Dreamweaver: Stage 2 and 3

City Lit
2013
Web Design Courses using Dreamweaver to learn how to build HTML websites and use CSS and Javascript.

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