Hala A. Profile

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$10 USD / hour

cairo governorate,

egypt

$10 USD / hour

It's currently 8:07 AM here

Joined June 14, 2021

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Hala A.

@HalaAtta

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(0 reviews)

0.0

$10 USD / hour

cairo governorate,

egypt

$10 USD / hour

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Campaigns & Capabilities Sr Developer, Marketing

A telecom professional with 11 years of experience leading BTL marketing campaigns and capabilities. Expert in the technical, conceptual and logic development of CVM-related campaigns and platforms. Proven ability to create, launch and manage successful platforms and tools that enable CVM-driven campaign response rates. Digital Media Engineering graduate with a passion for developing solutions and building platforms, with an affinity and natural talent for art. Always looking forward to the next big thing.

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Contact Hala A. about your job

Portfolio

Building a keyword list for optimizing the search engine results for the website for Udacity's DMND using SEO tools MOZ Keyword Explorer and identifying which keywords have highest potential for driving traffic increasing monthly volume and maintaining and achieving a high rank in search engine results.

Building Keyword List for Website

Analyzing and evaluating a facebook campaign after running it for a period of 1 week to measure its success vs its marketing objective and KPI

Campaign Analysis

Building Keyword List for Website

Campaign Analysis

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Experience

Vodafone Egypt

Nov 2018 - Apr 2021 (2 years, 5 months)

• Campaign Management System CMS: building a complete end-to-end application for campaign management across all channels with direct database & real-time access across the company subscribers’ base including SMS, IVR, Outbound calls, emails, real-time triggers & script optimization. • Requirements portfolio for CMS in accordance to business & technical needs for the company’s daily campaigns specifications.

Vodafone Egypt

Sep 2015 - Nov 2018 (3 years, 2 months)

• Developing, planning, reporting, implementing, testing & launching new platform for optimizing SMS scripts on targets for campaign launches, thereby increasing revenue by 150 to 200% compared to the regular campaigns. • Data availability for Logic development: Design, build and run database marketing director campaigns through Chordiant software.

Vodafone Egypt

Mar 2013 - Sep 2015 (2 years, 6 months)

• Develop campaign logic: Responsible for continuously designing, updating and running outbound and inbound campaigns to meet new commercial requirements and typically dealing with multiple campaigns per day. • Data availability for Logic development: Design, build and run database marketing director campaigns through Chordiant software. • Building campaigning optimization models to define customer preferences. • Designing, updating targeted campaigns below the line to meet commercial targets

Education

Bachelor of Science - BS, Digital Media Engineering and Technology

The German University in Cairo,

Egypt

2005 - 2010

(5 years)

Qualifications

Udacity

2021

Learning how to create marketing content, how to use social media to amplify the message, make content discoverable in search, run ad campaigns and advertise on Facebook, in addition to learning how to display and video ads work and how to market with email, and measure and optimize with Google Analytics.