Develop local, regional, national and global awareness. Develop awareness in intended target audiences and beyond.
● (potential) Customers
people with interest in
- business issues in general and in particular with an
interest in Afro-European experiences and
- music (in particular world music, afro-caribian music)
- hospitality themes and issues
● Media (print, radio, TV, online)
e.g., local/national, general and trade magazines and
papers in the fields of the Afromix-Euregio niches
● (Cooperation/Investment) Partners
e.g., Afrika-Verein of the German Industry,
German African Handelskammer,
German Development Bank,
embassies of African countries etc.
politicians (local/regional/national), business leaders,
Create leaflets and distribute them at the relevant hotspots in Aachen and surroundings.
Some prospective regional contacts are:
Aachener Zeitung und Aachener Nachrichten
100,5 Hit Radio
Several advertiser freesheets like ”Super Sonntag”, “Eschweiler Filmpost” oder “Wochenspiegel”