Hi, so I have previously helped few musicians like rap artist, hiphop artists, bur yours is a case simiar to an education institute so we need to plan your digital marketing & advertising accordingly.
So IMHO, we must begin it with a video campaign that showcase skills of our current students like playiglng their music , and the editing shall be similar to form a mini music video something like our national anthem or any motivational song that mass people recognizes.
we will be using it on Google display videos ads, Facebook videos ads, Instagram video ads, and YouTube 10 second play ads.
This shall lead people to our website, and then we will launch our inquiries campaign ie. whoever visits our website will start seeing a campaign that offers the courses and make them land on a landing page with inquiry form.
what do you think? share your thoughts.
Best, Gaurav