Need Spreadsheet/Excel ideas for analyzing data

I have a software program called PPC Profit Scout, ([login to view URL]). Basically it compiles data from pay-per-click advertisements so that you may analyze your competitors in order to improve your profits. You enter your keywords, decide how many advertisements you want to pull from each search engine (Google, Overture and FindWhat), and PPC Profit Scout creates a report telling: * The numerical position of the ad within the line-up; * The ad text (what the ad says); * The URL of the landing page; * The Alexa rank; * The Overture count; * And the bid rate (for FindWhat results only). PPC Profit Scout can even compare reports from different days so you'll be able to see which ad's have endured, and which ones haven't. I can export the results of the report as a CSV. What I want is 4 ways to analyze the data once it's in a spreadsheet. What kind of additional reports can I create out of this data? I'm looking for 4 different IDEAS, not actual spreadsheets. Please download the trial version of the software. And please be proficient in the workings of pay-per-click advertising. If you can reply with a sample idea that would be great. ## Deliverables 1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. 2) Deliverables must be in ready-to-run condition, as follows? (depending on the nature? of the deliverables): a)? For web sites or? other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment. b) For all others including desktop software or software the buyer intends to distribute: A software? installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request. 3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). ## Platform Excel