Project objectives 1. To develop a unique and premium Brand Platform (Positioning and branding concept) for the new sports portal brand, including: Brand name (including .com domain name) Brand Identity concept (Logo and visual brand language/identity) Brand communications concept (Advertising idea/theme, tagline) 2. To demonstrate at a conceptual level how this Brand Platform applies to key brand touchpoints Website (Home page and 3-4 key pages) Advertising (Banners, affiliate site icons, DM postcard, EDM, print ad) Stationery (PPT template, business card, letterhead) Project Process Phase 1 ??" Brand Strategy Development • Conduct “Brand Platform?? workshop with client to define strategic and creative requirements. Using outputs from Brand Workshop draft brand positioning strategy and present for approval. Phase 2 ??" Brand Name Development • Using brand strategy as a creative springboard, conduct “name-storming?? and draft long list of potential names. Shortlist names (approx.5-6) and run basic web search. Present ‘cleared’ shortlist of names to client with short rationale. Register domain name of approved name for key markets. Phase 3 ??" Brand Identity & Brand Communications Concept Development • Using approved brand name, develop brand identity and communications concept and conceptually apply to key brand touchpoints for demonstration purposes (mock-ups). Present concept to client, make refinements then produce PowerPoint template for presentation including mock-ups. Provide finished artwork files of logo on disc. On approval of above proceed to build the website which will include shopping cart. Marketing and tracking strategies also required.
## Deliverables
1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done.
2) Deliverables must be in ready-to-run condition, as follows? (depending on the nature? of the deliverables):
a)? For web sites or? other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment.
b) For all others including desktop software or software the buyer intends to distribute: A software? installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request.
3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement).
## Platform
Open to suggestions.