Uk market for optical goods retailing

Closed Posted 6 years ago Paid on delivery
Closed Paid on delivery

Consider the UK market for “optical goods retailing” (glasses, contact lenses etc) and the brands/products within it.

Carry out a PESTEL analysis for this market

 Refer to week 04’s lecture for guidance on how to carry out a good PESTEL

Apply a model or theory of consumer buyer behaviour to the purchase decision making process

 We have covered some in lectures, or you can look to text books to find one

 If it makes it easier for you, you can focus on one element of the market, but if you choose to do this, state that you are doing so

Identify and describe the different ways that this market is/could be segmented.

 Note: the way the market IS segmented and how it COULD may be different

In all cases you must fully justify your comments with quality academic referencing.

NB – this market has been selected because there are free market reports available to you on Mintel. Please use them in your answer!

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Project ID: #15824930

About the project

7 proposals Remote project Active 6 years ago

7 freelancers are bidding on average £135 for this job

KreativeTeam

Hi there, I believe to be a perfect fit for this task. I specialize in writing for the purposes of informing and engaging the target audience. I can deliver you the top quality report in the best turnaround time. More

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assignmentstore

Hey, I would love to help you in carrying out a PESTEL analysis and I will apply a theory of consumer buyer behavior to the purchase decision making process. I have done specialization in Marketing, Management, Fina More

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roopak1

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lvecco

UK retail is my background . I have worked as a retail buyer and category manager for many years and product segmentation is second nature to me. I'm also based in UK and can do real market research on top of the avail More

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