Media Manager (SEM & PLA)

Closed Posted 5 years ago Paid on delivery
Closed Paid on delivery

DESCRIPTION:

The Media Manager is responsible for planning, optimizing, and reporting campaigns to meet and surpass the clients’ success metrics, while also supporting the team where needed with other projects and planning. He/she thoroughly understands the fundamentals of paid search and PLA, and support a wide selection of interesting brands with digital marketing needs.

ACCOUNTABILITIES - What you’ll be doing:

-Manages the day-to-day SEM + PLA campaign execution, including the creation of new assets and optimization of current ones. Understands tactical operations and levers to achieve success for the account.

-Owns all aspects of campaign management from the initial planning, brainstorming, utilization of 3rd party tools/resources, to building out reporting templates and optimizations.

Develops campaign reporting and works with SMM to provide analysis and recommendations.

-Manages campaign bidding and daily budgets, effectively optimizing for performance.

-Maintains daily budget sheets; identify/addresses red flags. Responsible for billing reconciliation management.

-Evaluates provided proposals and makes initial recommendations.

-Ad hoc duties as needed.

EDUCATION/EXPERIENCE - What you’ll bring to the table:

-Bachelor’s degree or equivalent work experience

-A minimum of two years in Paid Search media SEM and general marketing coordination.

-A minimum of two years managing and optimizing product feeds for PLA, Comparison Shopping --Engines or third-party marketplaces.

-Experience with shopping campaigns and/or retail accounts necessary.

-Significant Microsoft Excel experience, as well as PowerPoint knowledge.

-Expertise in the fundamentals of paid search, and preferably a base knowledge of other digital channels.

-Adwords Certification preferred.

-Deep understanding of attribution modelling

-A passion for negative keywords

Advertising Google Adwords Internet Marketing Marketing SEO

Project ID: #18532761

About the project

11 proposals Remote project Active 5 years ago

11 freelancers are bidding on average $1049 for this job

netvalue

Hi Greetings I can setup / manage your SEM/PLA campaigns including ppc campaign/adgroup/keywords/adcopy writing and optimization. Worked on several ppc campaigns and have relevant experience Just let me know your websi More

$1500 USD in 30 days
(92 Reviews)
6.8
lalitkaur7

Dear Employer, Greetings! I am AdWords & Analytics Certified | Search & Display Campaign Certified | GTM Expert | Google Shopping Expert | Multiple FB Campaigns including Targeting & Retargeting List - C More

$750 USD in 30 days
(179 Reviews)
6.9
sweetyprashar

Hi Sir/Mam, Thank you for posting the project! I hope you are doing well. I am an internet marketing expert. I have been doing internet marketing for more than 5 years and have experience in doing SEO, PPC, Googl More

$750 USD in 20 days
(17 Reviews)
4.6
Adwordtisers

Hi, Greetings! I'm a Google Adwords Certified Professional with Five Years of Experience. I would like to setup and manage Search and Shopping Ads Campaigns to achieve your business goals. with regards, - Chandra

$750 USD in 30 days
(34 Reviews)
4.9
a7207vw

Hi, is it an onsite position or offsite? Pl consider my bid if you are willing to work remotely, since i have 17 yrs of experience in both digital marketing media planning & online team collaboration, so i can help y More

$1443 USD in 30 days
(7 Reviews)
4.6
niteshsen

Hello, We have closely reviewed the project requirement and our understanding is, you are looking for highly experienced Digital Marketing Expert for your project work. We have extensive more than 4 years experie More

$1000 USD in 30 days
(10 Reviews)
3.2
nicilieff

Hi, hope all is well. I was reading your project description and got really excited. This is the kind of project I am looking for. I'm a new business owner with a long line of graphic and website design freelance work More

$898 USD in 7 days
(0 Reviews)
0.0