Create 11 Buyer persona types of IoT devices

Closed Posted 5 years ago Paid on delivery
Closed Paid on delivery

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12 buyer persona types similar to the image attached (format similar to this)

* 3 Chinese companies (an example content is included below)

* 4 Chinese retail person

* Non-Chinese company dealing with Chinese business partners

* 2 Non-Chinese B2C retail person

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B2B - (Medical and healthcare systems / Hospital)

B2C - Home owner - thinking of smart home products

(Chinese / B2B) PROFILE 1: Beijing Logistics Company (Transportation, Warehousing)

Name:

Mr/Ms. H. Chan

Decision Role:

Decision Maker

Title:

VP Strategic Sourcing

Influence:

High

Company Profile:

Beijing Logistics Company provides freight forwarding and supply chain solutions which range from stand-alone operations to control-tower managed global supply chains, combining our expertise with unique technology capabilities and global service network. As a third party logistics (3PL) company, it provides their clients’ supply chain management. Services include warehousing & distribution, overflow, inventory management, order fulfillment, cross-docking and transloading.

Revenue: USD 257.4mio

Profits: USD 16.3mio

Number of Employees: 3218

Budget: USD 1.5mio

What I need:

“I need proven tools, methodologies and insights that will drive more top- and bottom-line revenue, I like simple tools that work as my clients are large companies that are risk-averse. Reliability is the most important factor in our decision making process. I am not so big on piloting with a start-up”

Vertical:

Personality Type:

The Sensitive, Withdrawn Type: Expressive, Dramatic, Self-Absorbed, and Temperamental

Top Challenges:

Motivators:

Recognition from the CEO, the board and other stakeholders

Personal satisfaction from successful deals

Delivering predictable performance

Validators:

Executive Team

Peers

The Board of Directors

Why I won’t buy?

If I am unconvinced of the ROI, if the counterparty cannot show its proven track-record

Media Preferences:

Trade Publications

People’s Daily

Yangtse Evening Post

What closes the deal?

Real world examples on how the vendor has helped make or save money for their clients

Article Rewriting Article Writing Business Plans Business Writing Content Writing Copywriting Ghostwriting Writing

Project ID: #17937472

About the project

5 proposals Remote project Active 5 years ago

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