I want to develop a social media presence for a new online product

I'd like to create a memorable, recognisable brand, not just content for the sake of having content. I'd like to develop a brand identity, brand voice and a library of imagery to choose from. I am just starting out with an online product so naturally all of this has to be developed. I'd like a social media campaign that will convert into sales as well as gaining brand awareness, website traffic. Ideally I want a social media strategy that drives eager, targeted traffic to your site, and builds your brand equity and primes people to buy from you. For the launch campaign I'd like to try and get the following: Creative consultancy Brand direction - colour palette, tone of voice, style and layouts Social covers Reusable brand images All current or core products photographed for use in Flat lay photos on website, social images and animations. 10 FB ad sets targeting different segments & 10 ads within each ad set (100 adverts in total) 1 product explanatory time-lapse / stop motion / animated video (which can also be used in the ad sets) 2 Boomerang’s / animated social posts 5 retargeted ad set Further explanation about the brand can be given down the line but as a very short description, it is an Irish gift box that will target Irish abroad, Irish expats, Family/friends of people living abroad.