New Gym Branding

Requirements: • Logo. • Decoration Themes: Incorporate corporate identity art, wall graphics, and logo into the gym’s 3D designs for on-site implementation. • Templates for Stationary (Business Cards, Letter head, folder, envelopes, invoices, email signatures). • Templates for: Uniforms/T-shits design, services brochure, price list, standing ad signage/banner. • Brand guidelines manual: which includes corporate identity themes, color scheme, font type …etc. Business Overview: • Gym Name: “ShredZ”. • Boutique Gym in Kuwait City occupying two floors in a new building with attractive sea view. • Women’s gym will occupy the top floor and the Men’s gym will occupy the bottom floor with one reception desk and snack bar serving both floor. • Offering Personal Training Session and Group Exercise Classes. • Service prices is higher than the average prices of Gym memberships in Kuwait, but in line with prices of similar Personal Training Studios. • Targeted Clientele: the gym’s core members will be the corporate employees and executives working in Kuwait City. • Clientele Age Range: The gyms is expected to attract more mature member base with age will range will be from 25 to 45 years and mostly concentrated between 28-32 years old. Preferred Color Scheme, Look and Feel: • The Gym’s interior design will have an industrial theme. Please refer the pictures in the following link: [login to view URL] • Theme, targeted Look and Feel: o The gym theme must be luxurious and stylish, not express or budget. In order to match the Gym’s higher than average prices and mature client base. o The gym theme must be welcoming, not intimidating. o The gym must have a relaxing environment, not intense. It should be a place where members can relax and chill after stressful day in the office. o The gym must have a fun, active, live and energetic environment, not lame and boring. • Proposed Color Scheme: o Primary color is Black and White to reflect the luxurious and the relatively high membership prices and mature client base. o While adding a Soft touch of Dark Red as a secondary color to provide the Brand with a sense of activity. o Another variation color of the Brand could be Navy Blue to reflect trust, calmness and relaxation. • Phycology of Colors: [login to view URL]