To whom it may concern
We are looking for local expertise in China to help us with the following.
Wine label & Name
Job Description: We would want to introduce 2x new labels to the Chinese market.
We want to launch a new brand into the Chinese market specifically. We would like for the recommendation to consider Chinese culture and trends. We are aware that the current label would not work particularly in the Chinese market. Therefore, we are happy to develop a completely new route.
As the Chinese consumer is largely new to wine and not aware of what to look for when it comes to wine, and especially the South African market.
The two new labels and subsequent wines are both the same quality and are red blends. We would want to position them as premium brands and excellent quality, but the pricing (Still to be confirmed) will be affordable to the consumer.
About Graceland Vineyards
Find attached PDF and visit [url removed, login to view]
What we are looking for:
We are looking for an approach that shows the understanding of the consumer and the market. Both the name and the label should be well thought out and reflective your knowledge. We will introduce this new label and brand to wine retailers / agents as the main point of distribution.
2 x wine names (In Chinese with motivation as to why they were chosen)
2 x wine labels with logo (motivation as to why they were chosen)
Wine label Specs:
Recommendations According to Bottle Shape.
3.5 inches wide by 4 inches high. (but you can recommend otherwise. The bottles used are burgundy bottles)
We are a small boutique wine farm with limited to no marketing budget. It is a family run operation where we are involved in the business. If you can motivate your costs and skills we will be open to discussion.
Questions and contact:
Any questions and queries please do let us know by contacting myself
Look forward to your feedback and I am happy to discuss any questions you may have.
Marketing & Sales Manager