Build a fresh school website

The main focus of this project is on improving the design, layout, and functionality of School's website. The overall goal behind redesigning the website is to attract more potential clients to a visually appealing website, which is intricate enough to contain all the necessary information, yet still remains user-friendly. The objectives of this project are as follows:  Effective communication of Lebone II’s programmes and services  Increase website traffic  Provide a clean and crisp look  Optimize the site efficiency  Promote a positive brand perception, and  Generate greater engagement with our clientele PROJECT REQUIREMENTS The proposal should include clear plans regarding how the goals set forth in our project objectives will be fulfilled. Specific expectations for the project include:  Analysis of the current Lebone II website [login to view URL] including site structure, current traffic, HTML aspects, links, and images, page contents and status in search engines.  Integration of social media  Redesign landing page to encourage exploration and ease of navigation  Increase search engine optimization  Enhance load time and ensure mobile friendliness  Restructure business directory’s organization and increase accessibility to contact information for clientele  Develop an e-commerce transaction and donation system  Develop an e-commerce application system  Develop a photo-sharing portal for parents  Create a comprehensive calendar which integrates with internal calendar  Integrate a blog layout  Increase ease and accessibility of editing by integrating a CMS (preferably Wordpress) that facilitates regular content or site updates by Lebone II staff  Improve operational efficiency and ensure straightforward site navigation In addition, all submissions should include:  A brief executive summary  Specific project timeline  Overview of anticipated tasks  A sitemap of the expected end result  Recommendations to maximize effectiveness of the site and aesthetic appeal  Cost structure of project