Hey i prepared bunch of profiles, proposal being an analyst in line with my job.
The key parametres of company profile:
1. overview of company and its sister concern...highlighting the key achievement and journey so far
2. Business climate...market size, market share etc
3. project status...completion and in hand etc
4. Directors profile...experience, net worth, expertise etc
5. key executives profile..
6. Critical success factor
7. SWOT
8. RISK analysis
9. Financial Health check up
10. case to case basis points can be added or deducted..