Portfolio Task- Account And Media Planning. -- 2

Part 1. You have been investigating some organisations/people in whom you are personally interested, that have faced some negative ‘issues’ in the last 12 months. You will have a creative portfolio attached to complete. Again, choosing an organisation/person in whom you are personally interested in, complete the creative brief paying particular attention to stakeholders/goals/targets and related metrics/deliverables. You will be able to ask questions regarding this brief during our scheduled class. Part 2. Based on the work carried out in section one, develop an outline creative campaign aimed at the target audience and including key messages. Part 3. Develop a detailed media plan based on the brief outlined in task one and explain the main elements of the budget which should be appropriate and ‘justifiable’ - find out approximately how much what you are proposing to do costs. Part 4. Finally, justify your media selection and then tell us why you think it will deliver the brief ‘goals/targets’ and metrics etc., as outlined in part 1.