Writing Product Descriptions for E-Commerce website, Jewellery

I'm looking for a descriptions writer for website products. Must have a flair for picking up on product detail, symbols and themes and creating benefit centric overview of products.

Each 'Product Description' should be approx 190 words. Knowledge of jewelry and Google SEO an advantage.

This will be an ongoing project in batches of 20/30 descriptions required per batch, sometimes more.


- Unique content, copy-scape verified. Each description needs to be completely unique. If there are common elements that need to be included in descriptions across a number of products, then those elements need to be uniquely written for each product.

- Benefit Centric.

- Easy to read, simple and short sentences.

- Creative and imaginative.

- Understanding niche interests such as Celtic, Ocean interests and horse rising as hobbies.

Need to describe things like:

• When it could be worn?

• What it could be worn with?

• Who it would be suitable for?

• Suitable for what occasion?

• The significance of the piece itself e.g. you could say how great an engagement ring would look on the wedding day.

• The significance of what’s featured on the ring e.g. if there’s a Claddagh motif, you could say why this is so meaningful etc…

You can add to the list above. It will just involve more of a creative approach to writing descriptions rather than a factual approach. If you look at any product pages on the site, you will see that all the factual stuff is laid out in point form below the description.

Stay away from using superlatives when describing the product e.g. amazing, the best, incredible etc…

Also, try to stay away from words like “masterpiece”.

Basically don’t use words that tell the user how “amazingly fantastic” our products are. The customer will be the judge of that. So, try to keep in this frame of mind when writing.

Skills: Article Writing, Content Writing, Copywriting, Creative Writing, Product Descriptions

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About the Employer:
( 1 review ) Dublin, Ireland

Project ID: #17130425

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I'm looking for a descriptions writer for website products. Must have a flair for picking up on product detail, symbols and themes and creating benefit centric overview of products. Each 'Product Description' should b More

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