Ah, test writing! I don't see much of that around. The fact you do that makes me moderately excited, and I'm more than willing to do that, and then continue to impress with the content.
Crisp and powerful is precisely what I strive for in website content, and I can show examples. I am open to suggestions too, and flexible. I want perfection as much as you do. If the content looks bad, I'll feel bad about it until it looks good.