Academic Writing Essay , Applied business research problem or opportunity
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Project Budget£10 - £150 GBP
Abstract/Executive Summary – summarises the main points of the
research essay (150-200 words)
Introduction – descriptive introduction of your essay (set the scene for the
reader including the rationale and purpose of this study. State (or re-state)
the aim and objectives of the topic you chose. Define the aim and research
questions/objectives and/or hypotheses.
Literature Review - critical review of books, academic papers, practitioner
articles, and other reporting materials for your area of study. You should
compare and contrast the literature (compare – look for similarities, contrast
look for differences), and then provide a synthesis of the literature (a
synthesis brings together a combination of concepts/ideas).
Research Methodology– do clearly describe the methodology you have
followed to undertake research. State the methods you used to collect data
and include a consideration of the concepts and theories, which underlie the
Presentation of results and discussion– present any results, evaluations,
and findings. State how you have addressed the research questions and/or
hypotheses. Consider the essay overall and highlight the main factors (link to
literature and findings where possible)
Conclusion – summarise all that you have written about and highlight the
main points and central argument/s for the reader.
References - Use the Harvard referencing system for all citations and
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- The New York Times
- Wall Street Journal
- Times Online