Facebook ads google analytics jobs

I need an experienced website developer l who can help me with a few tasks relating to my newly migrated website. Key Requirements: - Optimizing the speed of my website. - Optimising SEO for local market (Australia) - Implementing 301 Permanent Redirects where necessary, to maintain SEO and dire...Optimising SEO for local market (Australia) - Implementing 301 Permanent Redirects where necessary, to maintain SEO and direct users to the correct pages - Provide suggestions on any other enhancements to my website performance Ideal Skills: - Proficient in website optimization techniques and tools. - Experienced in implementing 301 Permanent Redirects. - Knowledgeable about SEO and website analytics. - Able to communicate effectively and work collaboratively. Must be completed in 24...

I'm seeking a skilled and experienced individual to help me achieve a dual objective: effectively use Facebook ads to generate sales and identify trending products in any sector for a new drop shipping website. - Facebook Ad Expertise: Your main responsibility will be to launch and monitor a Facebook ad campaign with the goal of driving sales. A deep understanding of Facebook's ad platform, particularly its targeting capabilities, will be crucial to ensure the campaign reaches and resonates with my target audience - professionals aged 25-44. - Product Research: I'm looking to populate my new dropshipping website with popular and trending fashion and accessories products. Your role will involve conducting in-depth market research, identifying pro...

I'm seeking a skilled web designer and developer experienced with WordPress and Elementor to create a website for my construction company. - full web design and build on CMS tool like Wordpress, drupal - goal of webs...skilled web designer and developer experienced with WordPress and Elementor to create a website for my construction company. - full web design and build on CMS tool like Wordpress, drupal - goal of website is to convert leads to sales calls - need someone with good graphic design experience so that the site has a modern look and isn't too cookie cutter/cheap looking - need to be build for web analytics - below are some examples of sites id like to mimic in a way Reference websites:

Can we setup squirrly full conecction to google search engine, google analytics and meta data

Please apply only if you can start immediately Based on the information provided, it appears you're seeking expert assistance in creating an AWS (Amazon Web Services) solution. While the project details are not specified, the ...information is needed for a comprehensive freelancer proposal. This might include details about your scalability, security, and cost-efficiency requirements or the business context that the solution is intended for. It also would be useful to understand your goals or desired outcomes for the AWS solution and report, such as increased operational efficiency, streamlined processes, or improved data analytics. Despite the current lack of specifications, I'm ready to work with you to develop an AWS solution - tailored for your needs and then write an ...

I'm looking for a highly talented graphic designer to create an ad that will help us increase our sales. The ad will be targeting professionals, so it must emanate sophistication, trust, and efficiency. The skills and experience required for this job are: - Proven experience in creating compelling graphic ads that effectively drive sales. Please provide previous examples of your work. - Understanding of the professional market, with the ability to create ads that appeal to this demographic. - Strong communication skills, as you'll be working with me closely to accomplish the goal. Your main objective is to create an ad that's not just pleasing to the eye, but achieves our main purpose - increasing sales. I can't wait to see what you come up with!

Please apply only if you can start immediately Based on the information provided, it appears you're seeking expert assistance in creating an AWS (Amazon Web Services) solution. While the project details are not specified, the ...information is needed for a comprehensive freelancer proposal. This might include details about your scalability, security, and cost-efficiency requirements or the business context that the solution is intended for. It also would be useful to understand your goals or desired outcomes for the AWS solution and report, such as increased operational efficiency, streamlined processes, or improved data analytics. Despite the current lack of specifications, I'm ready to work with you to develop an AWS solution - tailored for your needs and then write an ...

...Systems Administration: CPanel management, database administration (PHP), FTP, firewalls. WordPress Maintenance: Plugin updates, theme management, basic frontend/backend operations. Security Focus: WordPress hardening, malware/infection remediation, firewall configuration, virus scanning, intrusion prevention. SEO: Basic on-site/off-site optimization, Google Search Console, Google Analytics, Google Webmaster Tools, Google ReCaptcha, cookie consent implementation. The Ideal Candidate: Demonstrated WordPress administration expertise Strong security background with experience in infection cleanup. Proven ability to manage multiple websites simultaneously. Knowledge of SEO best practices. Excellent problem-solving and comm...

3rd Month Google Ads work for a website

I'm in need of a skilled developer to create an intelligent transaction monitoring platform with big data capabilities, specifically focusing on real-time monitoring and fraud detection. Key Features: - The system should support real-time monitoring of transaction data. - It should have fraud detection capabilities. - Data visualization to aid in tracking and analysis. - Analytics for evaluating transaction patterns and identifying potential issues. - Smooth Data Pipeline with Realtime streaming for efficient data handling. - API integration with third parties to ensure seamless operation. Target Audience: This platform is primarily aimed at banking and financial institutions, as well as e-commerce companies. Preferred Technology Stack: - Java & Python for the core of ...

...primary functionalities I need include: - Syncing my entire product catalog - Enabling the tagging of products in posts - Creating shoppable posts on Instagram Furthermore: - I have yet to set up a Facebook Business Page for my Shopify store, requiring assistance with this initial setup too. - I need every product from my catalog integrated with Instagram, not certain categories or isolated products. The ideal candidate for this job should be proficient in both Shopify and Instagram interfaces, has past experience in e-commerce and social media integration, and knowledgeable in creating Facebook Business Pages. Your job doesn't stop at mere connection among apps but establishing a smooth-flowing e-commerce operation between my Shopify store and Instagram. It'...

I'm looking for a skilled professional to enhance my Google My Business profile. Key Responsibilities: - Ensure my phone number and business hours are correctly displayed. - Recommend and implement additional information that will benefit my business. Ideal Skills/Experience: - Experience in setting up and optimizing Google My Business profiles. - Knowledge of strategies to increase local search visibility. - Ability to enhance customer engagement. - Expertise in collecting and managing reviews.

I'm currently experiencing some issues with my website that require a developer experienced in CodeIgniter and PHPMyAdmin to resolve. Additionally, I require some new func...following areas: - User Management: I need a more robust user management system to be implemented. - Content Management: The content management system should be optimized for smoother operation. - Reporting and Analytics: I require better tools for analytics and reporting within the admin panel. Ideal Developer: The ideal candidate for this project should have: - Extensive experience with CodeIgniter and PHPMyAdmin. - A strong background in resolving database connection errors and functionality issues. - Previous expertise in developing user management, content management, and analytics...

I'm seeking a specialised CodeIgnitor and phpMyAdmin expert to enhance my betting website's backend. As part of a 5-hour daily commitment, the role involves: - Integrating a UPI payment gateway in the admin panel. I've chosen Google Pay as the preferred UPI platform. - Setting up data analytics and reporting, crucial for measuring and optimizing our betting system's performance. Prior experience with betting sites, UPI integrations and systems reporting is desirable. If you're a driven problem solver who enjoys developing sophisticated functionalities, I'd love to hear from you.

zplncoffee Facebook Advertising

I am in need of an experienced ad campaigner to implement Google Call Ads specifically for lead generation. The focus is on age group 18-55. Key skills required: • Proficiency in Call Ads. • Experience in lead generation & • Targeting strategies for the above-stated age group. Your main responsibility will be to increase brand's visibility and generate leads, influencing prospective clients to take swift action. Your expertise in strategizing and execution will be highly impactful on this project.

...but with some additional features. The main features of the project include: - Customizable user interface: The dashboard should allow users to customize their views and layouts to suit their needs. - Reporting and Analytics: I need the dashboard to provide comprehensive reporting and analytics features for tracking: - Email marketing metrics - Lead generation metrics - Social media metrics Additionally, the dashboard should be able to integrate with various third-party applications. These applications include: - Google Analytics - Twilio - Facebook - Instagram - Google Reviews The ideal freelancer for this project should have experience with marketing dashboards, multi-tenant systems, and API integrations. Proficiency in working with T...

I am seeking a seasoned social media advertising professional to creatively and effectively design and manage Facebook Ads, intended to significantly drive traffic to my site. Key Project Details: - The predominant objective of this campaign is to drive website traffic substantially. - The ads should specifically target young and middle-aged adults (18-35). - There is no strict deadline for project completion. Skills and Experience: - Expert in Social Media Marketing. - Proven experience in managing successful Facebook ads campaign. - Knowledge of audience targeting and retargeting. - Creativity and a keen eye for compelling ad design. - Proficiency in ad analytics and optimization gears towards driving website traffic. Please ensure to share...

I need a Google Ads expert to set up and optimize Analytics 4 and AdWords campaigns for my online sales site. Key Requirements: - Proficiency in setting up and optimizing Google Analytics 4 and AdWords campaigns. - Proven track record in increasing website traffic and boosting online sales through successful campaign management. - Deep understanding of online consumer behavior and preferences for effective targeting. Please tailor your bid to reflect your relevant experience and expertise in these areas.

I am looking for a skilled freelancer who has extensive experience in managing ads on both Google and Facebook. The main goal of this project is to increase the traffic to my website, focusing on professionals aged between 35-54 years. The ideal candidate for this job should have: - Proven experience in managing Google and Facebook ad campaigns - A track record of achieving the goal of increased website traffic - A deep understanding of the professional demographic on these platforms - Excellent analytical skills to monitor and optimize the campaign's performance Please provide examples of your previous successful campaigns and details of how you plan to execute this project.

As a business focused on making data-driven decisions, I am seeking an expert to create a data analytics tool from scratch using ReactJS and AWS. The tool will analyze an array of data sources and present the results using insightful visualization techniques. Here are the requirements: - Implement Amazon Cognito for user authentication and authorization - Utilize AWS Amplify for the app's development and deployment - Integrate AWS API Gateway for efficient data exchange - Integrate Stripe for payments. Need complete flow Our tech stack looks like: - Amazon Amplify for app backend, and front end - Gatsby JS coupled with AppSync for front end - Amplify UI and MUI Material for UI components Features that I need: - End to end user journey - from login/registration to offering p...

I'm seeking an experienced data scientist and analyst to support me in improving my business operations through a data-driven approach. The project will involve tackling tasks across data cleaning, statistical analysis, and data structuring and algorithm implementation. Ideal Skills and Experience: - Proficiency in data cleaning and preprocessing to ensure that the data is in its most u...working with financial and sales data to analyze trends, identify key performance indicators, and make strategic business recommendations. - Customer Feedback and Surveys: Ability to interpret this kind of data to help improve customer satisfaction and loyalty. Your work will be pivotal in helping me enhance my business operations and decision-making process through the power of data science and ...

I am currently seeking a skilled influencer to market music to teenagers and young adults. We want to leverage an influencers audience to introduce a new and upcoming female pop artist. We want the influencer to be present in the content as well. Key Responsibilities: * develop short performance clips and music video teasers on Facebook and Instagram to promote music to core demographic. Requirements: * Expertise in leveraging social media for marketing * Background in music/ promotion is an advantage * Strong understanding of content marketing to teenagers and young adults * Experienced in creating engaging content that will captivate our audience. Creativity and originality, along with a passion for music and a solid understanding of online promotion tactics are key for...

Engaging a Verification Technician who specializes in Google applications. I need assistance in assessing and onboarding small business clients, and in analyzing their Google Business Profile (GBP) health/optimization. The hired expert should: - Understand and evaluate my small business clients' needs - Integrate new clients into our service portfolio - Be able to develop relationships with Google representatives to achieve fair solutions - Review Google listings for possible violations and provide solutions to issues encountered - Take instructions and assist in getting suspended Google business listings published - Aid in the removal of duplicate listings on the Google databases. The end goal is to possess an active listing on Google...

...podcast theme The ideal candidate should be able to create a thumbnail that grabs attention, communicates the podcast's theme, and entices viewers to click and listen. The name of the podcast is "The Next Deal Podcast" Here is a URL to the host Justin Dossey, Vince Hall facebook for a picture of them: , Here is a URL to the guest, Dom Franco Instagram for a picture of them:   Here is a URL to the google drive with some of the raw video/audio files for context or ideas OR to get portraits of the hosts or guests: Maybe add the text to the thumbnail: House Hacking Military Style First good entry

...suggestions and best practices regarding what to include to make the site appealing and functional. Key requirements include: - full web design and build on CMS tool like Wordpress, drupal - goal of website is to convert leads to sales calls - need someone with good graphic design experience so that the site has a modern look and isn't too cookie cutter/cheap looking - need to be build for web analytics - below are some examples of sites id like to mimic in a way Ideal skills and experience for this job include: - Proficiency in WordPress, with a strong portfolio of past projects to showcase. - Experience in designing and developing websites for construction companies, or related fields. - Understanding

I'm looking for a marketing professional who can run a targeted Facebook Pay Per Call campaign. Specifically, I want someone who can reach Spanish-speaking individuals and drive them to call our service for debt settlement. Key Requirements: - Experience: I need someone who has a proven track record in Pay Per Call campaigns, preferably in the financial or debt settlement sector. Proficiency in running campaigns with a bilingual focus would be a strong advantage. - Language: Fluency in Spanish is a must. The ability to convey complex financial information effectively in Spanish is critical. - Strategy: The ideal candidate should be able to customize ad content and targeting to resonate with our specific audience, encouraging them to take the desired action of making a phone ca...

...specifically: - video frames, - subtitles stylings, - thumbnails, - background images, - circular character frames. These elements should be eye-catching, diverse, and tailored to each franchise's unique visual identity. - We are 2 people in this project, and we each need a thematic personal profile picture as well (current, non-thematic images attached as sample). These should be suitable for Facebook, Instagram, Discord, YouTube, Twitch and TikTok We are actively avoiding AI-made content, so please avoid its use - or keep it to a minimum. Ideal candidates for this project should have: - Proficiency in graphic design and animation, with a strong portfolio showcasing previous work in a similar context. - A deep understanding of the visual aesthetics and thematic eleme...

1 Month Google ad 1 Month Google ad Update reports and suggestion

I'm looking for a TikTok influencer to help promote and generate sales for my new takeaway food business. Key Requirements: - TikTok Experti...influencer to help promote and generate sales for my new takeaway food business. Key Requirements: - TikTok Expertise: Proven track record as a TikTok influencer is crucial also in Instagram. - Sales-Oriented Approach: A strong understanding of how to convert views into sales is highly appreciated. - Video Content Creation: Ability to create engaging product review videos on TikTok, instagram and facebook is required. - Must be based in London. - Must have at least 300k followers. If you're an influencer with a knack for sales promotion and content creation, I'd love to discuss this opportunity with you. Let's drive...

We are seeking a motivated and enthusiastic SEO Intern to join our team. This is an excellent opportunity for someone who is passionate about digital marketing and eager to gain hands-on expe...optimization. Responsibilities: Assist in keyword research and analysis to identify new opportunities for content optimization Help optimize website content, including writing meta tags, meta descriptions, and optimizing on-page elements Support link building efforts by researching and identifying potential link opportunities Monitor and report on website performance using tools such as Google Analytics and Google Search Console Stay up-to-date with the latest trends and best practices in SEO and digital marketing Collaborate with team members on various SEO initiatives and pr...

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I'm looking for a skilled designer and copywriter to enhance the look and description of the Saarey Music app store listing on Google Play Store. The current Store Listing Conversion Rate is 30%. The goal is to be >60%. See: The engaged freelancer must: - Enhance the existing app description with more captivating and engaging text which aligns well with the audience of South Asian classical music. - Create new, exciting promotional banners, graphics that illustrate the essence of Saarey Music and South Asian classical music. - Redesign the app screenshots, making them more attractive and appealing to capture the interest of potential users. - Make any other changes necessary to achieve the >60% conversion target

I'm looking for an expert in digital marketing. Your role will be focusing heavily on converting leads to purchases and optimizing landing pages for enhanced User Experience (UX). Our mobile pages should be optimised to REDUCE BOUNCE and RETAIN CUSTOMERS. Key Responsibilities: - Develop highly effective digital marketing strategies - Lead generation and conversion through Google Ads - Optimizing landing pages for UX Ideal Candidate: - Proven experience in the above. Send examples of Landing Pages that you have designed. Your expertise with our target audience will be crucial for our campaign success. Let's convert leads into sales together!

I'm seeking an experienced social media manager specializing in Facebook and Instagram platforms. The ideal candidate should have exemplary content creation skills to help me build a strong online presence. • Social Media Platforms: The focus will be on Facebook and Instagram. Your role involves creating rich content that resonates with our audience, increases our followers and boosts engagement levels. • Posting Frequency: Posts should be made three times a week. You will need to schedule these posts for optimal engagement. • Content Creation: I require original content created. You should be adept at crafting engaging posts that align with our brand voice and ethos. Proficiency in using various social media tools for graphics and video creation is a ...

Please confirm the following details regarding the logo design: 1. What name or text do you want to include in the logo? 2. Kindly provide more information and describe the brand, business, organization, or product that the logo will represent. 3. Are there any websites and/or social media pages, such as Facebook or Instagram, that are associated with the brand? 4. Do you have a specific style or references in mind for the logo? If so, please share your ideas with me later in the project. 5. Would you like any specific element(s) or object(s) to be incorporated into the logo design? 6. Is there anything else that you would like to share about what you're looking for in the logo? This could be anything related to the style or other aspects of the logo. Please confirm the follow...

...to facilitate automation on Facebook Marketplace. The bot that I'm envisioning would need to perform the following tasks: - Can use multiple accounts, log into several accounts to enter automatic Facebook marketplace listings or Facebook group posts, logged in accounts are saved and can be opened without re-entering the password - Autopost Facebook Marketplace Create Product Title, product description, Product Category, Product Condition, location and product price range, Product Availability, Product Label / Keywords can be separated by commas, SKU Only We Can See. After inputting, you can automatically select a location, especially for the Indonesian region. - Can upload autoposts to Facebook Marketplace using multiple browsers at once - Can Au...

I am seeking a social media marketing guru who can amplify my brand's visibility on Facebook and Instagram. Key tasks include: - Develop and implement a strategic social media plan that increases brand presence and engages with young adults. Skills & Experience: - Proficient in using Facebook and Instagram for brand marketing. - Proven track record in creating engaging content tailored to a young adult audience. - Understands and can use social media analytics to track campaign success and inform decisions. - Background in boosting brand awareness, preferably within a similar audience demographic. The end goal of this collaborative effort is to connect with, and make my brand more visible to, young adults. Solid experience with other brand awareness camp...

I'm in need of a comprehensive warehouse inventory replenishment tracking system for our Fastener drawer at Home Depot. The system should have a focus on reporting and analytics, real-time bin shrink, and work with an electronic keypad and analog/digital interface. Key Features: - **Reporting and Analytics:** The system should provide insightful reports on inventory levels and trends. This will help us make data-driven decisions. - **Real-Time Bin Shrink:** I need to know if the quantity of items in the bin matches the recorded amount. - **Interface:** A mobile app interface will be ideal, making it easy for staff to work on the go. Inventory Tracking: - The system should involve manual entry for inventory tracking. The system should be user-friendly and easy ...

I am seeking an experienced graphic designer to create engaging visuals for my business's Facebook and Instagram posts and website banners. These visuals serve three main goals: to increase brand awareness, to drive traffic to my website and to boost audience engagement. The right freelancer for this job should: - Have a solid background in graphic design, with a rich portfolio that includes social media content and web banners. - Understand brand identity and how to communicate it effectively through visuals. - Have a strong understanding of Facebook and Instagram's user demographics, platform guidelines, and content trends, to tailor the visuals accordingly. - Be skilled in creating both static and dynamic content (i.e., images, reels, videos). - Be able to sta...

I'm in need of an experienced PPC specialist to help me generate leads for my business. The project will involve leveraging Google and Facebook Ads to target a broad audience within the age range of 18-44. Key Responsibilities: - Develop and execute PPC strategies to drive lead generation. - Optimize Google and Facebook Ads for maximum lead conversions. - Monitor campaign performance and identify opportunities for improvement. Skills and Experience: - Proven track record of successful lead generation through PPC campaigns. - Expertise in Google and Facebook Ads platforms. - Proficient in audience targeting, ad optimization, and campaign management. - Strong analytical skills to interpret campaign data and make data-dri...

I am in search for a ded...dedicated individual to effectively market my yoga classes online. The main goal of this project is to increase client bookings substantially. The targeted audience are women ranging from 25 to 60 years. Key tasks and requirements include: - Crafting compelling marketing strategies that will capture the interest of the demographic. - Proficient in getting ads created and posted across various social media platforms. Expertise in Instagram, Facebook and Twitter is highly desired. - Experience writing engaging content to promote yoga and wellness. - Proven track record in a similar role with tangible results. - Outstanding communication skills. Please provide relevant examples of your past work. I am excited to propel my yoga classes to new height...

...Improving the navigation to ensure a smooth and intuitive user experience. - Streamlining the dashboard layout to make it more user-friendly and efficient. Incorporating a Modern, Minimalist, Vibrant, and Colorful design is essential. It should be clean and professional, to achieve a visually appealing, yet functional interface. You will also be required to implement Data visualization and analytics features to our dashboard. This requires a good understanding of how to visually represent complex data in a clear and understandable manner. Ideal skills and experience for this job include: - Proficient in React and UI/UX design. - Strong portfolio demonstrating previous work in creating visually appealing interfaces. - Prior experience with dashboard design and data visualizat...

Looking for a Google Cloud Platform (GCP) expert who can assist with Cloud Functions and Vision API integration and deploy function on google cloud - Your main focus will be integrating Vision API for images batch processing and setting up Cloud Functions. The urls of images will be in excel file in google cloud. The parse result to be placed in columns next to url column. - The data primarily processed with text detection. Ideal Candidate: - Proficient in GCP services, specifically Cloud Functions and Vision API. - Experienced in setting up GCP services for one function. - Skilled in implementing Vision API for image processing. - Strong understanding of data processing in GCP.

I'm seeking a tangible increase in brand awareness for my business amongst young adults (20-34 years) on Facebook. Ideally, you can craft engaging stories and behind-the-scenes content to captivate this target audience and create memorable experiences. Being well-versed in advanced Facebook marketing strategies and particular expertise in story-telling and content creation will be advantageous. This campaign's ultimate goal is to create a flourishing community, enhancing brand consciousness and expanding our digital footprint.

...who can help optimize my YouTube channel and track the analytics. Key Responsibilities: - Channel Optimization: You should be able to maximize the visibility and appeal of my channel. This includes improving the channel's aesthetics, metadata, and overall structure. - Analytics Tracking: Your expertise in tracking the channel's analytics is crucial. You will be responsible for analyzing the performance data and identifying areas for improvement. Requirements: - Experience in YouTube channel optimization and analytics tracking. - Proven track record of boosting video views. - Strong understanding of YouTube's algorithms and best practices. Ideal Candidate: - A YouTube expert with a history of successful channel optimization and analytics...

I need a skilled professional to set up Google Ads Conversion and Tag Manager specifically for tracking Needs - Google Ads Conversion Setup - Google Ads Conversion Tracking in Google Tag Manager Setuo - Google Tag Manager Setup Ga4 - Google Analytics Setup Key deliverables: - Implement proper tracking of 'Click on ads' - Ensure seamless tracking of 'Click on ads' across all landing pages and ad campaigns - Provide insights and recommendations for enhancing ad performance based on data analysis - Troubleshoot and resolve any potential issues with the tracking Ideal Candidate: - Proven experience with Google Ads and Tag Manager - Strong understanding of ad performance a...

I have a need for a professional with experience in Google Maps data management. My project involves: - Inserting 'Website' information as a new entry to several destination points on Google Maps. - Regularly updating this information directly on the Google Maps platform. This position is well suited for someone with: - Practical knowledge and experience in handling Google Maps data. - Attention to detail and commitment to maintain accurate, up-to-date information. - Ability to manage bulk data and ensure information consistency across multiple destinations. Please note: This job does not involve any work on existing websites or website integration. We only need to add and maintain data directly on the Google Maps platform. *We pay when we...

We are urgently developing a comprehensive marketing analytics tool designed to integrate data from various advertising platforms, website activity, CRM, and Marketing Automation Platforms (MAP) to provide a unified view of marketing performance. We require a highly skilled and efficient Data Engineer or Architect who can handle data export processes, model and create tables and entity relationships, and develop an efficient and scalable database within a tight one-month deadline. ### Responsibilities: - Data Integration: connect and streamline data from multiple sources including ad platforms (like Google Ads, Facebook), website analytics tools (e.g., Google Analytics), CRM systems (e.g., Salesforce), and MAPs (e.g., HubSpot). - **Accelera...

...marketing strategy that will focus on increasing brand awareness for my accounting firm based in Sydney. The strategy will primarily involve Google Ads and lead generation. Key Responsibilities: - Creating and implementing a multichannel marketing plan aimed at enhancing brand awareness for my firm. - Designing and managing Google Ads campaigns on both Search and Display Networks. - Generating leads from small businesses, individual service seekers, and corporations in Sydney. Skills Required: - Proven experience in developing and executing successful marketing campaigns, particularly in the B2B and professional services space. - Proficiency in Google Ads, including Search and Display Network campaigns. - Good understanding of lead generation ...