Nana's Gelato Logo and Package design

  • Status: Closed
  • Prize: €310
  • Entries Received: 19
  • Winner: Medelazery

Contest Brief

Preface:
This project is about the commercialization of our Gelato ice cream called Nana’s Gelato.
Nana’s Gelato is a product of Nana Kaas D.o.o.
We produce a variety of dairy products, including delicious Gelato. It is our goal to offer our Gelato to stores in the near future.
To realize this a very important factor is the branding (brand logo, design, packaging) of the product line.

Product information:
Gelato ice cream made from 100% goat milk, no preservatives or additives.
For introduction of Nana’s Gelato start with 3 flavours: Belgian cookie, hazelnut and pistachio, with expanding of product line after certain time.
Product to be stored in freezer, ideal long-term storing temperatures are -18 degrees. Package must hold in wet and cold conditions. Product boxes (degradable) will be available in 120ml and 500ml. Exact dimensions of the boxes we don't have yet but it will be approximately (in mm): 500ml cup: top diameter: 98 / base diameter: 75 / height:100 and for 120ml cup: top diameter: 68 / base diameter :55 / height: 60

Job description:
logo design: Ideally we want Nana’s Gelato logo (attached) to work well with the company house style, but can stand as a separate brand.
Company house style: For all of our dairy product we work with dark grey or black backgrounds and golden colours for details. The company word logo is handmade, so no font is available. The goat logo is, like the word logo, completely in vector. Obviously we need the Nana’s gelato logo and package design in vector (.ai or pdf) too.
Although it is not necessarily a must to include a drawing of a goat in the logo we entertain the idea (cartoonish like Ben & Jerry or stylish, realistic like 2nd street creamery). Either way, it’s important that the customer can see by the package that Nana’s Gelato is made with goat milk.
Packaging design: Our boxes will be made of environmentally friendly material. Also our product is an all-natural product.

Box content:
- nana’s logo
- slogan (?)
- gelato type/flavour(must be visible in text but also by image/colour to distinguish all different flavours)
- ingredients/nutrition facts
- storing advice
- content volume (ml)
- made in Bosnia & Herzegovina
- business address + contact info

Keywords to inspire the design: playful but stylish, for all ages, colourful, ...
I attached some images including our Nana Kaas logo and packaging that we like.
Update: I added more pictures, some of them liquor brands but they're cool with graphical detail, lettering, combination of colours...

UPDATE 13/12: Tomorrow is normally the deadline so in a last effort to get some nice out of the box ideas I made a sketch myself (brainstorm.jpg). Like I said before, we like detail, in the drawings, background, the texts... We like the label to show the graphical skills of the designer (but it needs to be vectorial!) In the sketch provided the word Nana's is based on the font style from our company logo Nana Kaas. It's a logo that has a bit of a retro feel to it, it would be nice if that retro feel comes back in the design (but also not too much, we don't want it to be too hipster also :)). The word Gelato is actually based on a font called Gelato font :). I put two dogs on the side (they are on lookout), they are actual guardian dogs for our herd in our farm, that's why I put them there :). Last time I also added a little sketch as a guide, many people used it in their design without putting in too much of their own style, that was not really my intention that time. With adding this image I hope to receive some creative entries, either from using that image as a starting point or to create your own ideas. But please no more basic nana's gelato text logo's that takes 10 minutes to make... If people are up for the challenge I'll extend this contest. I'll also add some pictures of our goats (copyright by Dajana Lemic), and the company logo in .ai format . Good luck guys, let me know!

Recommended Skills

Top entries from this contest

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Public Clarification Board

  • nicogiudiche
    nicogiudiche
    • 5 years ago

    Check #133

    • 5 years ago
  • Shreyam1995
    Shreyam1995
    • 5 years ago

    Hi, I'd love to be able to create something that captures the warmth and personal touch of your brand but I'll need more time. #extended

    • 5 years ago
  • FVinas
    FVinas
    • 5 years ago

    Hi! Please don't close the contest before deadline, working on detail :) thank you #extended

    • 5 years ago
  • sanjaynirmal69
    sanjaynirmal69
    • 5 years ago

    Hi! Please review #122 thank you.

    • 5 years ago
  • revspread
    revspread
    • 5 years ago

    Please keep the contest open till the end to give others time to make their proposals ... usually, a good presentation takes a little time ... Thank you!

    • 5 years ago
  • germandresr
    germandresr
    • 5 years ago

    #extended #extended

    • 5 years ago
  • biswasshuvankar2
    biswasshuvankar2
    • 5 years ago

    #100

    • 5 years ago
  • biswasshuvankar2
    biswasshuvankar2
    • 5 years ago

    #98

    • 5 years ago
  • JohanGart22
    JohanGart22
    • 5 years ago

    working

    • 5 years ago
  • biswasshuvankar2
    biswasshuvankar2
    • 5 years ago

    working

    • 5 years ago
  • germandresr
    germandresr
    • 5 years ago

    #extended plss im drawing an exclusive lettering logo and creating a new packaging

    • 5 years ago
  • Medelazery
    Medelazery
    • 5 years ago

    Hello, please have a look on my entry number #66 . Thank you very much.

    • 5 years ago
  • Medelazery
    Medelazery
    • 5 years ago

    Hello. I am sending in my designs in few hours... Please give us more time :)

    • 5 years ago
  • nicogiudiche
    nicogiudiche
    • 5 years ago

    P'lease provide a feedback for #65

    • 5 years ago
  • Inkfiend
    Inkfiend
    • 5 years ago

    Hi! Working on a design. Please don't end the contest early.

    • 5 years ago
  • Onlynisme
    Onlynisme
    • 5 years ago

    Hello, please check my entry #56 and maybe you will like it. Thank you

    • 5 years ago
  • nicogiudiche
    nicogiudiche
    • 5 years ago

    Please see my entry #65 . Thanks

    • 5 years ago
  • Nerographicdesig
    Nerographicdesig
    • 5 years ago

    Pozdrav.Poceo sam da radim ako imate nesto sto vam pada na pamet pored ovih slika slobodno mi posaljite poruku.

    • 5 years ago
  • Medelazery
    Medelazery
    • 5 years ago

    Working here... Please kindly wait for my designs :) Thank you

    • 5 years ago
  • salmistaextremo
    salmistaextremo
    • 5 years ago

    Please Check #63 Thanks!

    • 5 years ago
  • asadk7555
    asadk7555
    • 5 years ago

    Hi CH I am working on something so will take time and I will submit my entry in 3 days so it will be good if you can wait

    • 5 years ago
    1. nanakaas
      Contest Holder
      • 5 years ago

      Hi Aasifa, no prob I'll wait

      • 5 years ago
  • salmistaextremo
    salmistaextremo
    • 5 years ago

    Please keep the contest open to give others time to make their proposals ... usually, a good presentation takes a little time ... Thank you!

    • 5 years ago
    1. nanakaas
      Contest Holder
      • 5 years ago

      Hi Julio, no worries, we're still more than a week from the end of the contest. I hope by then we find something we like

      • 5 years ago
  • asadk7555
    asadk7555
    • 5 years ago

    please have a look at #48 and give feedback

    • 5 years ago
  • nicogiudiche
    nicogiudiche
    • 5 years ago

    Please see #50 - Thanks!

    • 5 years ago
  • germandresr
    germandresr
    • 5 years ago

    Do you prefer the logo of nana´s gelato to be a typography downloaded from the internet or would you like the creation of an exclusive logo in lettering? Do you prefer the logo to be a script or in separate letters?

    • 5 years ago
    1. nanakaas
      Contest Holder
      • 5 years ago

      Hi there, we don't really have a preference about that, as long as it looks good. Our Nana Kaas logo is a handmade logo that started with a pencil and was then vectorized, no font was used for that and we like it. We like it to be stylish and detailed, playful, but not childish because we want to target basically every age group.

      • 5 years ago
  • reddmac
    reddmac
    • 5 years ago

    prepping original artwork...joining soon. :)

    • 5 years ago
  • JohnnyGilberto
    JohnnyGilberto
    • 5 years ago

    working

    • 5 years ago
  • asadk7555
    asadk7555
    • 5 years ago

    Sir, I am working on it. so wait for my entry thank you

    • 5 years ago
  • nicogiudiche
    nicogiudiche
    • 5 years ago

    #27 #sealed

    • 5 years ago
    1. nicogiudiche
      nicogiudiche
      • 5 years ago

      Rate please

      • 5 years ago
  • Seboff
    Seboff
    • 5 years ago

    Please #sealed

    • 5 years ago
  • wilsonomarochoa
    wilsonomarochoa
    • 5 years ago

    #sealed

    • 5 years ago
  • nicogiudiche
    nicogiudiche
    • 5 years ago

    Send me a message to chat about specific details and , please, rate my design #21. Thanks

    • 5 years ago
  • nicogiudiche
    nicogiudiche
    • 5 years ago

    Please can u provide size of the box? (approx)

    • 5 years ago
    1. nanakaas
      Contest Holder
      • 5 years ago

      and for 16oz cup: top diameter: 98, base diameter 75, high: 100

      • 5 years ago
    2. nicogiudiche
      nicogiudiche
      • 5 years ago

      #21

      • 5 years ago
  • guessasb
    guessasb
    • 5 years ago

    Please check entry #6 #7 thanks

    • 5 years ago

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