Develop a Vision Statement & a Tagline for an Agri Company

  • Status: Closed
  • Prize: $150
  • Entries Received: 24
  • Winner: MarkJaya

Contest Brief

We need a "Vision" statement for our company alongwith a "Tagline" and a "master visual" which reflects the vision. Ours is an Agriculture Inputs company and sells high quality cattle feed, Nutraceuticals, Seeds, Semen & Dairy Farm Equipment.
For Vision Statement & Tagline, please refer to Simon Sinek "Why" video on Youtube.
For reference, a document with some raw thinking is attached. However, you are not required to use the words or the phrases there. Infact, original & creative lines will be preferred.
Please also visit our website www.maxim-intl.com
ELABORATION OF THREE COMPONENTS REQUIRED:
VISION STATEMENT: This is primarily for the internal audience i..e. employees to engage them in what we do. This could be a maximum of two sentences and can draw from the words used in the attached document but the task is to convert these sentences into a more memorable manner.

VISION TAG LINE: This should be a shorter version of the Vision Statement and should not be more than a few words long. The audience will be primarily our customers who are farmers. In other words, what is needed is a "Selling" line which should draw its inspiration from the Vision Sttement

MASTER VISUAL: What is required here is visual/graphic which best captures the Selling line which you are proposing. We intend using this as our corporate ad.

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Profile image DadBIO, Pakistan.

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Public Clarification Board

  • contactfreelance
    contactfreelance
    • 5 years ago

    Hello Contest Holder, Please find entry #28 . I believe you will like it. I await your response. Regards.

    • 5 years ago
  • sbalakrishnan81
    sbalakrishnan81
    • 5 years ago

    Also, how would you like us to use the Vision PPT? I have seen this hugely popular video from Simon and it is great that we are discussing his What-How-Why principle at the founding stage itself?

    • 5 years ago
    1. DadBIO
      Contest Holder
      • 5 years ago

      The Vision PPT is only for reference. You can use it as a brief document alongwith Simon's video. I have elaborated on the work required in the updated description of the project.

      • 5 years ago
  • DadBIO
    Contest Holder
    • 5 years ago

    I have updated the Description to clarify the work required. Hope it helps.

    • 5 years ago
  • sbalakrishnan81
    sbalakrishnan81
    • 5 years ago

    Hi there, can you help expand on your requirement for a "master visual"? Is it a logo you desire?

    • 5 years ago
    1. DadBIO
      Contest Holder
      • 5 years ago

      By master visual, I mean a visual which captures the essence of the Vision statement catch phrase.

      • 5 years ago
  • DadBIO
    Contest Holder
    • 5 years ago

    The Contest is sealed now

    • 5 years ago
  • MarkJaya
    MarkJaya
    • 5 years ago

    Dear contest holder,

    Please be kind enough to seal the contest or you will have people copying everything and you will not get any value. #sealed

    Thank you,
    Mark

    • 5 years ago
  • shivamralli167
    shivamralli167
    • 5 years ago

    Where is the attached document for the illustrations?

    • 5 years ago
    1. DadBIO
      Contest Holder
      • 5 years ago

      Please check. I have attached the document for explanation

      • 5 years ago

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