Create a logo and build a corporate image

  • Status: Open
  • Prize: $400
  • Entries Received: 343

Contest Brief

We are two friends that have come up with protective case and insert for film makers and photographers. Originally there was only one main brand of hard cases out for film makers and photographers which was very expensive and it arrived with only Pick and Pluck foam which allowed the user to customise their case insert, however after only a few uses, the Pick and Pluck foam would wear and eventually disintegrate. Camera gear goes in and out roughly and all the time on any given shoot. We started to think there must be a better way, let’s make life EASIER for everyone and just provide a case that is already laser cut for them. But let’s also make life EASIER for film makers by providing a case which has a layout that has been carefully thought out to allow film makers and photographers to display the gear so it can be EASILY found on a shoot and also to pack as much gear into as small a space as possible so that when flying or shooting as a one man band the case carried so much that it reduced the need for excess baggage.

We have come up with the company name: Easy As Cases which is a play on an Australian expression 'Easy As,' and so, we are searching for a logo design for "Easy As Cases" and corporate images (business cards, letterheads, etc) to suit our product and brand message that we are making lives easier.

We have colour scheme in mind, which centers around black which is a colour that we cannot avoid. The case, parts of the insert, the camera equipment itself all have elements of black on them. Colours we think work well with black and each other are; Cerulean Blue #217CA3, Steel Blue #426E86, Mustard #E29930, Sunshine #F9BA32, Asphalt #32384D. The colour highlights on the product will be the lid of the case, the case wheels, and the top layer of the insert.

For an idea of what the cases will look like you can see the competitions cases here: [login to view URL]

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