Coming Soon Landing Page
- Status: Closed
- Prize: $100
- Entries Received: 23
- Winner: aishwaryaverma55
Contest Brief
A coming soon landing page for a new cosmetics company focused on women of color. Budget is low, but so are the requirements. Design should be simple (but professional) and clean with clear CTA of leaving email address. Company focus is on face cosmetics with a target market of Sub-Saharan Africa. Attached is amateur photos of one of the SKUs. Color scheme for landing page should be dark with metallic copper highlights (to give similarities of packaging).
Demographic info
Target audience - Female aged 20-32
Target Location - Sub-Saharan Africa
Income: Young graduate
Concept Themes: 1) work hard/play hard (young professional), 2) Women empowerment, 3) unapologetically focused on black women
We want the landing page to be easy and quick to use with clean design. After leaving their email address, there will be a Thank You page with follow up questions, this page will be a redirect depending if the user is a reseller or consumer. This can be done through a pop-up question, radio button, or any other creative way you can think of.
Consumer:
1) Name (form)
2) Age (drop down menu)
3) Country (drop down)
4) City (drop down, form for other)
5) Unit price of foundation most often purchased (drop down)
6) Amount spent per month on foundation (drop down)
7) What could cosmetic companies do better? (form)
Reseller:
1) Reseller type (checkbox - Distributor, Retailer, Salon, Sales Agent, Influencer, Other - Field for Other)
2) Website
3) Company Name (form)
4) Country (drop down)
5) City (drop down, form for other)
6) Do you import? (yes/no radio button)
- If yes -> 6.1 Which brands to you officially import from the Manufacturer (Form)
7) Annual sales of foundation (drop down)
8) Comments
Data collected should be automatically imported into hubspot CRM and mailchimp while maintaining their segmentation of group (reseller or consumer).
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