Comfy Me Logo

  • Status: Closed
  • Prize: $300
  • Entries Received: 314
  • Winner: CerwinPaul

Contest Brief

WHAT WE NEED
We need a new logo/brand that can be imprinted in positive and negative colour palettes for printed materials, artwork, digital application, sewn on various media and etched/printed onto promotional products. We require a professional HD pdf displaying each logo format - vertical logo and horizontal logo - in colour, b&w and negative imagery that we can forward to production companies to utilise on our behalf. The logo will be reduced for small applications and expanded exponentially for digital and billboard sized advertising.

Pantone colour information is also required.

INITIAL LOGO IDEA
Our initial idea was a 'ruched (plush or silken) blanket' overlayed by logo text of 'Comfy Me' however this is only a suggestion and we are open to new designs/concepts as well.

OUR BRAND
Our new business brand will market/sell quality linen products such as bedding, bathing, robes and slippers with subsidiary items such as promotional items, hygiene products and other not yet decided products.

OUR MESSAGE
Our new logo needs to convey a message of comfort, relaxation, pamper and luxuriousness when viewed initially and we will reinforce this with our website/social media/marketing strategies.

LOGO COLOUR CHOICES
We have not yet decided what the new logo should reflect for colours and are therefore open to your interpretation - all designs will be discussed although please be aware that our brand is based on professional, luxury, pamper and relaxation styles and therefore feel that mixed psychedelic colour combinations fall short of our overall message to customers.

LOGO RECOGNITION
We want our logo to be instantly recognisable if sketched or seen from a distance and therefore we will entertain the concept of 'less is more' where possible but understand that detail in some cases can lead to amazing results.

DESIGNER THOUGHTS
Feel free to voice your thoughts as well if desired eg send us a message to say why you chose an image/colour/strategy.

WHAT WE DON'T WANT
Please do not ask us for specifics as we are hoping to generate exciting ideas that will springboard us into the future.

WHERE TO AFTER THE COMPETITION
We will award the winning entry and anticipate working with the winning designer to finalise the logo for finite details within 4 weeks post close of competition and complete payment once designer logo products are satisfactory and received.

OTHER INFO
This brand will formulate the foundation of our new website design, printed materials and social media.

Recommended Skills

Employer Feedback

“Cerwin was prompt, had clear communication and interpreted our request with professional courtesy and understanding as to our requirements. We would definitely hire Cerwin again. ”

Profile image comfyme, Australia.

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