Beneve nutritional drink label design

  • Status: Closed
  • Prize: $250
  • Entries Received: 40
  • Winner: ntandodlodlo

Contest Brief

New Product Packaging Label Design
We have a new powdered dairy drink product in development and are now looking for a label design. The drink is targeted adults and older people.

The product is called ‘Beneve’ and is a powdered dairy nutritional powder. Its unique selling points are:
1. Contains 10g Collagen per serve for healthy skin and joints
2. No added sugar or fructose
3. Nutritionally complete
4. Australian made
5. 68% RDI (Recommended Dietary Intake) of protein when mixed with skim milk

The product will be packaged in round 900g can.

WHAT WE NEED:
Packaging design for circular can.

GENERAL DESIGN FEEL
We are looking for a design that:
1. is eye catching and has 'self presence'
2. is easy to read
3. Easy for the consumer to understand what the product is - powdered nutritional drink
4. conveys the promise of the product – nutritionally complete to make you healthier
5. needs to be understood by a consumer who cannot read English
6. conveys the unique selling points of the product
7. targets both male and female consumers 30 years and older
8. has a strong emotive fit with the consumer’s need-state – ‘I want to be healthier and stronger’
9. convey a high quality feel about it.

LABEL TEMPLATE
I have attached a label template. Please allow space for the following in your design:
1. nutritional panel
2. ingredients listing
3. barcode
4. Australian made logo (Attached), halal logo
5. product information text area
6. graphical preparation guide (3 x scoops into 200ml of water or skim milk)
(i can supply these to you as the contest progresses and we need to flesh out your entry)

LABEL TO INCLUDE
1. sub title ‘Formulated Supplementary Food’
2. show each serve has ‘23g Protein, 299 Calories, 26 Vitamins & Minerals’
3. Vanilla flavour and Chocolate flavour versions

ATTACHMENTS
1. Label template
2. Australian made logo
3. Halal logo (jpg)

Any questions please ask.

Please provide the final artwork in Illustrator using CMYK colours only.
If you use another program and export to Illustrator then we may not be able to use your artwork. All graphics and logos to be vectors and artwork to be fully layered. Any imagery to be minimum 300dpi.

Similar products can be found at these links:
https://ensure.com/nutrition-products/ensure-powder
http://www.isustain.net.au/isustain-hospital-quality-vanilla/
https://www.sustagen.com.au/products/sustagen/
The product will share the same shelf space as these and so must look as good.

Thanks for your effort. If you require any further information please ask.

Recommended Skills

Employer Feedback

“ntandodlodlo provided unique work in a timely manner. He was quick to make requested revisions.”

Profile image ausela, Australia.

Public Clarification Board

  • ouzmetu
    ouzmetu
    • 6 years ago

    why you did not give any rating to my design? #74

    • 6 years ago
  • ouzmetu
    ouzmetu
    • 6 years ago

    Kindly request to check #74 . Thank you

    • 6 years ago
  • rashidabegumng
    rashidabegumng
    • 6 years ago

    Please check #80 , #81 . Thanks.

    • 6 years ago
  • SurendraRathor
    SurendraRathor
    • 6 years ago

    Entry #51 Entry #68 Entry #67 plz check and feedback.. Thanks

    • 6 years ago
  • ouzmetu
    ouzmetu
    • 6 years ago

    Kindly request to check #74 . Thank you

    • 6 years ago
  • khuramsmd
    khuramsmd
    • 6 years ago

    Entry #50

    • 6 years ago
  • SurendraRathor
    SurendraRathor
    • 6 years ago

    Entry #51 Entry #68 Entry #67 plz check and feedback.. Thanks

    • 6 years ago
  • Med7008
    Med7008
    • 6 years ago

    Kindly check #65. Thanks

    • 6 years ago
  • SurendraRathor
    SurendraRathor
    • 6 years ago

    Entry #51 plz check

    • 6 years ago
  • khuramsmd
    khuramsmd
    • 6 years ago

    Entry #50

    • 6 years ago
  • Med7008
    Med7008
    • 6 years ago

    Kindly check #45 #46 #47 #48 #49. Thanks

    • 6 years ago
  • ausela
    Contest Holder
    • 6 years ago

    when designing your artwork, please consider that the product will be sitting alongside the competing products on the same shelf (links given in project spec). It will need look good against these products. Thanks

    • 6 years ago
    1. ouzmetu
      ouzmetu
      • 6 years ago

      Thank you for your feedback

      • 6 years ago
  • ouzmetu
    ouzmetu
    • 6 years ago

    Working on!

    • 6 years ago
  • satishchand75
    satishchand75
    • 6 years ago

    Sir, Please check #15 thanks

    • 6 years ago
  • satishchand75
    satishchand75
    • 6 years ago

    Sir, I am working on it. thanks

    • 6 years ago
  • edisontoh
    edisontoh
    • 6 years ago

    hi, sir, does photoshop allowed to be used?

    • 6 years ago
    1. ausela
      Contest Holder
      • 6 years ago

      yes, but it will have to be converted to vectors and be easily editable

      • 6 years ago
  • ausela
    Contest Holder
    • 6 years ago

    The contest is now sealed.

    • 6 years ago
  • ouzmetu
    ouzmetu
    • 6 years ago

    Dear CH, can you provide your brand logo if possible? Thank you

    • 6 years ago
    1. ausela
      Contest Holder
      • 6 years ago

      I haven't provided a logo as I didn't what it to set the theme for the label design.

      • 6 years ago
  • orientecreativo
    orientecreativo
    • 6 years ago

    Working!

    • 6 years ago
  • abhikreationz
    abhikreationz
    • 6 years ago

    m in

    • 6 years ago

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